"3- 



SOME SELLING SUGGESTIONS 



"Normal Peach Crop", sta tes the Crop Report 



That means a normal amo'ont of the most powerful pull yet experienced to build 

 trade at roadside stands and stores for fail business. 



Ihese nearby tree ripened peaches are truly a delight. They are packed full 

 of customer satisfaction - v:hen the customer gets them right, and thereon hangs 

 tl'iis tale - when the customer gets them right I 



Have you ever seen people stop at a roadside stand to get some peaches to eat, 

 and see them get a basket with some ripe and seme green ones? 



Have you ever seen a basket of canning peaches sold that varied from ripe to 

 green? Did you wonder how the housewife was going to can them? How many starts 

 she would have to make to get the basketful put up right? 



Have you ever seen people pick ov3r a display of peaches in a store, handling 

 them too roughly and too much, to get what they wanted? 



Peaches can help to build stand reputation, build repeat business, make sales 

 volume, and start the word of mouth advertising that is so valuable. Yet too often 

 this valuable crop is handled carelessly. 



The peaches are frequently "put up" fast with the comment, "Oh, these will 

 sell any\iray," 



Surely they vdll sell, but ai'e you, the grovrer, getting all you can out of 

 them? Are you making all the custcnior friends that you can? Are you using them 

 for all the advertising they are worth? 



Just a little extra care makes the difference. Just a little of putting your- 

 self in the customer's place - of putting yourself on the oth.er side of the counter 

 is the difference between a sale and a sale with extra dividends. 



Peaches have these extra dividends. Put some "interest" to work to get the 

 last dollar from the crop. 



Do You Know What Goes Irto the Box ? 



Last winter a check of 2? packed boxes was made just to see what was 

 inside and to develop a method for checking packed boxes. 



There were several discoveries: 



1. Most of the packers did not knovf - except generally - ^Nhat qualities were 

 d.n the box. Several were amazed at what was found, 



2. Bruising and skin breaks were by far the most serious handicap to 

 customer satisfaction, 



3. A great deal of the bruising and skin breaks found in the boxes v/ere 

 caused at harvest time. 



