This apple crop is a short one. The price may not be high enough to yield aa 

 big a net return as last year. Every harvested apple needs to be sold well. Loss 

 by bruising or skin punctures will be a more serious handicap this year than usual, - 

 diiring harvest or afterwards. 



Watch the picking carefully. Handle them carefully. Pack them carefully. 



Every apple has a job to do this fall I 



If you want an impartial check on your packed boxes, to see how you are doing, , 

 ask your county agent about it. Take a careful look yourself, anyvray. 



I 



Color Picking 



A box of well colored apples may bring 35 to ^0 cents more a box than a 

 box of "green ones." 



A box of apples with a liberal sprinkling of "green" apples usually sells for 

 leas. The green ones are a handicap to the red ones. 



All market studies of the Mcintosh apple have concluded that color is the moat 

 important single factor making the price. 



If these things are so, and we think they are, certainly extra care to pick 

 red apples is due this fall. The extra cash will come in handy. 



A smaller crop allows for better harvesting, A few extra cents spent to get 

 apples vri-th color can be a good investment. 



Four Months 



to l/25th of a Second 



It takes about four months to grown an apple. More than that if the 

 year around operation is considered, 



A stem puncture is made in about l/25th of a second, 



A flick of the wrist, a careless toss, a quick dump, a short drop can cause 

 a stem puncture - sometimes many of them, 



IfJhat a waste it is to spend four months growing an apple and then allow a 

 careless fraction of a second to spoil it, 



— F. E. Cole 



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Consumer's Dilemma There's not much left on earth that I, or you, or 

 anyone can buy that's fit to eat, according to a few. For vfhen they try 

 to kill the bugs with all these new fandangled drugs, the worms they beat 

 but leave a residue. To eat, or not to eat. Ah, me I The choice is bugs - 

 or drugs. The only dish that's left is fish, as far as I can see, 



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