THIS IS NO YEA R TO BOUNCE 'EM 



Every apple has a place in the "returns" column in a short year. Probable 

 iiigher prices also makes each apple important. 



A three inch Mcintosh dropped one inch onto a hard flat surface gets a half- 

 inch bruise. A skin break can be made by a short drop on a sharp corner e 



The larger the apples the easier they are to bruise. When a falling apple 

 strikes other apples, they all get bruised. The longer the drop and the more apples 

 beneath, the more bruises. 



These things are known to fnxit growers. H. P. Gaston and J.H. Levin of 

 Michigan measured the results with a ruler and a sharp eye. 



The difference between careful handling and careless handling was amazing when 

 the counts were all in. 



Bruises of any kind do not help to sell apples and do not help to get the 

 highest prices. 



Finger bruises are probably the most common bruise on apples and most of them 

 can be prevented. 



V/hat does all this mean in a practical operation? It means; 



Careful training and supervision of pickers. _ _ 



Padding of baskets and buckets, when necessary careful supervision oi 

 loading and hauling. 

 Cleaning and smoothing out conveyers and padding, sorting and packing 



machinery. 



It means careful handling « all along the line to keep the apples in the most 

 salable conditions possible. Every nickel counts in a year like this one. 



This is no year to bounce 'eml 



Frederick E, Cole 



The Defense Bond Way . Here is how a depreciation reserve can be planned 

 in Series "E» United States Defense Bonds. Take, for example, a tractor 

 that costs 12,250 and is good for about 10 years' use. The depreciation 

 each year will average .1f225. You- can build a reserve for this deprecia- 

 tion by buying each year three $100 United States Defense Bonds at a 

 purchase price of (flS each. 



You would buy $22^ worth of Bonds each year for 10 years. These 

 Bonds would be held until needed to replace an old or worn-out tractor. 

 In this replacement plan, the $2,2^0 you invested in U. S. Defense Bonds 

 would have a cash value of $2,537 at the end of the 10 years. THIS 

 WOULD COVER YOUR FULL DEPRECIATION ON A $2,2^0 TRACTOR AND LEAVE YOU 

 ^287 ADDITIONAL. This "extra" is what your replacement dollars earned 

 the Defense Bond Way. 



— Roy E. loser 



