All you have to do is take siarren Clapp's price for U, S. Fancy, 2 l/2 and up, 

 liclntosh from the October 16 Special Apple Market report and call that 100 percent. 

 Then every week or two week period you place a dot on the chart on the correct point 

 for tlie percent of increase or decrease (excuse it please) that has taken place. 

 You can do this throughout the season. A line connecting the points will give you 

 the trend. 



The handling of a short crop to get the greatest total returns requires unusual 

 skill. It is not the simple matter of putting the crop in storage and waiting for 

 just the right moment to sell on a sunny day in the future . 



The thin distribution of a short crop to a trade more interested in items which 

 are available in volume for fast turnover and profitable margins is more difficult 

 than marketing a normal crop to an enthusiastic trade. 



It is easy to sell for more money than last year but the last nickel comes from 

 careful planning and good judgment. A short crop has to be sold well to give a 

 total net return of satisfactory proportions. 



Lucky is the man with a full crop in a short crop year. 



You may get either or both of these charts (8 l/2 x 11) from your County Agent 

 or you can write to Fruit and Vegetable Marketing, Stockbridge Hall, University of 

 Massachusetts, Amherst, Massachusetts, 



1, The Cut of Storage Movement Chart for Mcintosh. 



2, Price Changes for Mcintosh in Boston. 



— F, E. Cole 



TREIDS III FRUIT VARIETIES 



Perhaps the most significant indicator of the popularity of various varieties 

 can be found by the relative proportions of these varieties that are being grown 

 in nurseries. Members of the Pomology Department who visit many nurseries 

 inspecting trees for trueness-to-name have an unusual opportunity to note trends in 

 the popularity of fruit varieties and this contribution to FRUIT NOTES is an 

 endeavor to share with its readers some of these observations. 



Trends in varieties mil vary depending upon whether the nursery is serving 

 primarily northern or southern growers. In the case of apple varieties for north- 

 eastern growers popularity, as indicated by relative number of trees grown may be 

 divided into three groups as follows: 



MOST POPUUR MODERATELY POPULAR LESS POPULAR 



Mcintosh R. I. Greening Wealthy 



Red Delicious Yellow Transparent Macoun 



Cortland Gravenstein Milton 



Uorthem Spy Early Mcintosh Kendall 



Yellow Delicious Rome or Gallia ViTagener 

 Lodi 



