-9- 



3t Principal apple producing regions in Virginia are expected to retain 

 their importance while boarder regions become of less importance for 

 future market supplies, 



ii. The proportion of the Virginia apple crop used by processors exceeds the 

 national average and this outlet is not expected to continue its recent 

 demand increase . 



5, Market demand is expected to continue good for such varieties as Red 

 Delicious and red sports of 'Winesap, Stayman, York, and Rome Beauty, Also 

 Golden Delicious and Grimes Golden. 



6, 'i/^Tiolesalers and retailers prefer apples of high quality, picked firm, 

 placed in cold storage, box packed by count, .graded, inspected and kept 

 cold vintil used, 



7, The use of picking tickets, careful emptying of picking bags into field 

 crates, care on the grading table, proper packing viith a proper bulge, 

 stacking on the side and proper handling in retail stores will greatly 

 reduce bruising, 



8, Apples of U, S, Fancy grade and better should be packaged in N.liV, box or 

 tray packed, either placed or wrapped, in eastern boxes. Apples of U, S. 

 IIo. 1 or U. S, Utility grade, not less than 2 l/2 inch minimum diameter, 

 should be packed in the eastern boxes or bushel baskets, 



9, A program of continuous inspection and quality identification is 

 recommended, 



10. The use of conveyers reduces labor and bruising and v;here the entrance into 

 cold storage is protected by a heavy canvas flap, temperatures may be kept 

 low at minimum cost. The use of pallets and fork lifts are recommended 

 for use in packing sheds and cold storages by larger growers or handlers. 



11. Vifhen apple crops are large, sales in the fall should be such as not to have 

 more than 142,000,000 bushels of apples in cold storage on December 1 of any 

 year under demand conditions similar to the present, 



12. A movement of about 6 million bushels of apples out of cold storage 

 should take place each month. Specific varieties should be moved into 

 consumption at their proper time. The first and last apples of each variety 

 placed in cold storage should be moved out first, 



13. Retail displays in bulk and consumer packs of from U to 6 po\mds should be 

 promoted by special displays of Fridays and Saturdays of each week from 

 September to June. Apples should be priced hy retailers in U to 6 pound 

 units . 



IJ4. Advertising of apples should be expanded and be in harmony with the 



varieties then moving in greatest supply. A great deal could be accomplished 

 with an advertising and promotional campaign directed at retailers, 



— F, E. Cole 



