FRUJT NOTES » Jiuie 19g3 



19$3 APPLE PROSPECTS FAVORABLE 



The June crop estimates are preliminary but do provide some indication of the 

 job ahead, 



A national apple crop sor.ev/hat below average but above 19^2 seems to be in the 

 making. New York and New England are near normal on first reports. Early indica- 

 tions are for a crop somer^hat less than last year in Appalachia, A near "normal" 

 state crop of apples seems to be in prospect with the discount for abandoned acres. 



Buying power of consumers is continuing on a high level. These things taken 

 together, can mean a successful marketing season for apples, 



As any year can have the bloom brushed off by poor handling, now is the time 

 to really get down to the business of selling in order to get as much from the 

 crop under these relatively favorable conditions as possible. 



The following list of topics can be logically considered as a starti in an ag- 

 ressive selling campaign: 



ample supervision - careful handling, 



one-third for the harvest season, one-third for the Holidays 

 and one-third for winter and spring, 



to give the good apples a chance to hit a good market all sea- 

 son, the medium quality is used to advantage before Wew Year's 

 and the other saleable apples used by Hallovre'en, 

 U, S, Extra Fancy - gift packages, special outlets 

 U, S, No, 1 and U, S. Fancy - in cartons, gift or- special 

 packages to take advantage of good buying poiver, 

 U, S, Utility - crates 

 Appropriate sizes to take advantage of consumer preferences, 



5, Cold Storage ; clean 3 disinfect, check and I'epair machinery, prepare for early 

 and adequate cooling, 



6, Packing House; clean out, check and repair equipment, get new equipment 



necessary for economical handling. Check labor saving pallets 



lift trucks, conveyors and elevators, get stamps, stencils and 

 printing , 



7, Cider Press; arrange for bottles, other containers, labels. Check and 

 repair equipment, improve cider room and arrange for washing 

 dovm easily and for adequate cleaning of press cloths. Prepare 

 for a good cider to sell on a market with good buying povrer. 



8, Store Delivery ; line up stores, get the deals ready. Work up ways to improve 



merchandising, 



9, wholesale ; check list of buyers. Let them kiiow what you have for sale. 

 Arrange the kind of deal viith details later, 



10, Roadside Stand; YOUR Ol'JN: Get the stand, grounds, parking lot, signs and 



equipment into condition, Prepare early drafts 

 of advertising. Get packages and supplies. 

 Arrange inside for economical handling and eff- 

 ective merchandising, 



OTHERS: Line up the stands mth definite understandings 

 of prospective operation, including kinds and 

 delivery, 



11. Farm Salesroom; get room, including parking lot and display racks ready. 



Arrange for ample room to work handily. Order packages and 

 supplies. Prepare advertising, prepare schedule of feature 

 weekends with decorations and sales promotion, 



— F. E. Ccle 



