-3- 



your own. This test should be made on 15 or 20 apples. Remove the skin (on an 

 area about the size of a nickel) on the unblushed side of the fruit. The plunger 

 is then forced into the flesh about l/k inch (there is an indentation on the plung- 

 er to indicate the depth the plunger should go) and the firmness of the flesh can 

 be read directly off the instrument. 



•»hbh«hh;-;h;- F, 1¥, Southwick 



WHEN YOU HAVEN'T GOT IT 



Nearly every grower faces a situation at one time or another, when he 

 does not have quality in a crop. It may be due to weather, help, a breakdovm, over 

 sight or some other cause. 



What does he do? 



There are two general ways that such a crop is handled: 



1, Some growers stay with the standard they have set for themselves 

 and pack what they can under the farm or trade name, sell some more 

 for what it is and throw the rest away, 



2, Other growers have a "No. 1" that is simply a field rim with the .. 

 TNorst throvm out. This "No, 1" varies with the shortness of the 

 market, the season and from year to year. They pack what they pick 



. and sent it in. This "No. 1" doesn't mean anything j it is just put 

 there for effect. 



Growers who have an acceptable standard for their products and are able 

 to stay with their standards, establish a good reputation and are successful. They 

 have a profitable operation. Examples of this group are in all parts of the state. 

 They would not desert their standards for the simple reason that the loss of their 

 market standing would be a greater financial loss than the loss of a crop. They 

 stick by their standards, and keep the integrity of their label. They have a re- 

 gular and loyal list of buyers. Their packs are frequently marked "sold" as they 

 are taken from the grower's truck. 



Growers, who do not have established standards for their products, have 

 no particular market standing to lose. They keep sending products to market as 

 long as the returns are above actual marketing costs. This kind of selling hurts 

 the individual and the whole deal. These growers are frequently on the ragged edge 

 of the business, and would just as soon quit as not. 



The way a crop is handled, when something happens to it, seems to make 

 a big difference in the success of a farm. 



This matter of standards is serious business? 



^A-rH'r:^M'.rS'^-.!r^^/^ F, E, Gole 



