-7- 



h» Large yields and large berries result in higher prices, a larger gross, 

 and lower picking costs. For example the cost of picking Great Bay in 

 19^0 ranged from 3 cents (third picking) to 17,1 cents (eleventh picking) 

 and averaged 6,7 cents per quart with time valued at $0 cents per hour, 



5» 1'Vhere pickers are hired on piece work, prices should be advanced through 

 the season as size and yield decrease to maintain a reasonable hourly 

 wage and hold a satisfactory picking force, 



6, Marketing costs and charges may approximate one-half the retail price, 

 thus possibly making sales on the vines at half retail price as pro- 

 fitable as jobbing to stores, 



7, Sales on the vine are practicable if rorrs are numbered, pickers are 

 placed on definite rows, markers are -used where picking ends, caref\il 

 supervision is given, berries ai»e priced so some savings accrue ito 

 pickers, follwr-up pickers are used, and good picking is made available, 



8, Sound berries can be held under refrigeration (Ii2-U5 F) three to five 

 days with small loss. They held for eight days under such refrigeration 

 better than for two days at room temperature, 



9» Precooling of strawberries is important , particularly if they are to be 

 held overnight or shipped a distance, 



—A.P.French 



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ORCHARD DAY PROGRAM 



Yfednesday, July lU the University of Massachusetts, the Massachusetts Fruit 

 Growers Association and the New York & New England Apple Institute are cooperating 

 in an all day orchard program on the University campus at Amherst starting at 

 10 AM in the orchards near Fisher Laboratory (cold storage building). 



The forenoon program will include (1) Inspection of Simplified Spray Sched- 

 ule Plots of Dr, vnieeler and Professor Bourne, (2) Examination of Carl Henry's new 

 models of mouse baiters, (3)Results of I95I4 Fungicide Trials by Dr, Gilgut and, (U) 

 Experiences with Concentrate Sprays by Dr, A, A, La Plante, New York Extension En- 

 tomologist, 



After lunch at the new University Commons the MFGA will dedicate a bronze 

 plaque to Fred Coleman Sears, The afternoon program vdll also include (l) a talk 

 by Dr, J, R, Magness, USDA,on Orchard Irrigation, (2) a marketing panel handled by 

 the MFGA marketing committee, (3) V/alter Piper's crop estmate report, {h) short 

 reports by N, Y, & N, E, Apple Institute officers and election of new officers and, 

 (5) a talk on The Power of Group Advertizing by Mr, Sam Chair for the Institute, 



Vfe have planned this program for you and hope to see you there, 



— ^, P, French 



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 FAR}I FAMILIES CAN PLAN THEIR SAFETY 



The theme for the eleventh annual National Farm Safety Week "Farm to Live 

 and Live to Farm" stresses safety in both farming and living. Safety contributes 

 greatly to success and happiness and therefore is important in farm and home plan- 

 ning. Concern for the safety of every member of the family is essential, Safe-_ 

 RuardiUR others as well as oneself is especially important on farms, vAere work is 



