FRUIT- NOTES . 



May 1955 



> 



HOW CAN WE GET BETTER APPLES TO THE CONSUMED? 



This question vras the central theme at a recent meeting of the M,F,G.A, 

 Marketing Committee which ran late into the night e 



The recent survey of 0, C, Roberts (which will be reported at the M.F.G.A, 

 Summer Meeting) shows that altogether too many cut, bruised and otherwise cull 

 Eastern apples are being offered for sale in retail stores. Steps must be taken to 

 correctthis situation if our local apples are to retain their rightful place on the 

 market and our Massachusetts apple industry is to survive. 



Two approaches to the problem were acted upon by that committee j (l) the pre- 

 paration of a flyer of suggestions on careful handling to be inclosed in every 

 package J (2) working for compulsory grades for apples. On this second point the 

 committee voted unanimously "that the committee feels that all apples should bear a 

 correct grade label each and every time offered for sale and that we start working 

 for such a law and its enforcement," 



Western apples, competition from ivhich will be increasingly keen in years 

 ahead, meet such standards. Why not ours? 



'/rti^k, P, French 

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Summer Fruit Meetings 



June 20-7 P»ni» — Annual Strawberry Twilight Meeting 

 at the University of Massachusetts, New 

 varieties, virus-free plants and production 

 problems vdll be stressed a 



July 18 - 7 p.m. — Raspberry-Blueberry Twilight Meeting 

 at the University of Massachusetts, This is 

 the first such meeting to be held on campus. 

 Most of the new varieties will be fruiting 

 (weather permitting), 



July 21 - all day — Summer Meeting of the Massachusetts 

 Fruit Growers Association at President Elmer 

 Fitzgerald's orchards in Leominster, Program 

 to be announced later. 



