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A FRESH DISPLAY AN AID TO APPLE SALES 



In a retail study of apple displays at Michigan State College it was found 

 that store displays in Detroit, -where fresh apples were added daily, sold apples 

 twice as fast as those where fresh appleswere added every three days, Fvirthermore, 

 stores that sold 3/U of their display each day, sold 95 pounds of fruit daily. 

 Those that sold a little less than 1/3 of the display each day sold only 1^ pounds 

 of fruit. In other words, this survey emphasizes that a fresh display is an impor- 

 tant factor in promoting apple sales, 



■5«H^0,C» Roberts 



Washington Growers Believe in Advertising — 



Last year the Washington State Apple Growers contribu- 

 ted 3^ a box to the Vifashington State Apple Commission 

 for advertising purposes. By a margin of more than two 

 to one, they have voted to assess themselves an addi- 

 tional 10 a box this year. It is anticipated that this 

 will give the Apple Commission an operating income of 

 approximately $960,000, A part of this additional in^ 

 come is intended for greater promotion of Washington 

 State apples in Eastern markets. It is worthy of note 

 that this advertising campaign will be supported with 

 quality fruit carefully and attractively packed. 

 Bruised apples, jumbled in a crate, are not likely to 

 offer serious competition, 



•»K««-0,CJloberts 



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 REMOVING STRAWBERRY BLOSSOMS 



The introduction of virus-free plants is giving the strawberry industry a real 

 'shot in the arm". This is fine but it hasn't solved all of the berry grower»s pro- 

 blems. He still has a number to which he would like a prompt and satisfactory solu- 

 tion. 



One of these is the time-consuming job of removing the blossoms from newly 

 set strawberry plants. How nice it would be if they could be destroyed by spraying 

 without, of course, hurting the rest of the plant. This has been tried but so far no 

 material has been found which will do the job without reducing the vigor of the plants. 



Is blossom removal worth the time and expense it takes? Experimental evidence 

 indicates that it is. It has been proved that early-formed runner plants are more 

 productive than late-formed. Early runner formation increases total runner formation. 

 Therefore, if blossom removal stimulates early runner formation it would increase 

 yield. Data presented by Scott and Marth of the U.S.D.A show that early runner pro- 

 duction can be increased very materially by picking off the blossoms, ViThere no 



