-11- 



19^1 The out of storage movement in this year was just about in between the 

 previous tvro. The i.'clntosh were about one-half gone by Januasey 1. Quantities 

 were a little heavy on February 1^ with 20;? still in storage, but by April 1, 

 all but 3% had moved. 



Price 



19lt9 The October 15 price on the Boston wholesale market for 2 l/2" up, 

 firm, U. S, Fancy iiclntosh was $lo75. The price moved up to |1.92 by November 

 1 and back to ^1,8? through January 15. On February 1$, price was up to $2,37, 

 March 1, $2, 75- and flarch 15, $3.25, 



Tou will notice on the "PRICE CHANGE CHART" follov;ing, that the early rise 

 to ^!ile92 was quite unusual and could not be held. By February 15, soft Mcintosh 

 were clearly on a different price schedule and firm Mcintosh headed for the "wild 

 blue yonder", 



1950 The second 3 million bushel ci-op year started lower vdth $1,62, A 

 comparison with a 25-year average indicates that it vrent up too fast and con- 

 sequently held around ^2,00 until March 1 and then dropped back to 5i)l,87. Ripe 

 apples, many held too long for a hoped-for rise, sold substantially lovrer, 



1951 Price-wise, the third 3 million bushel crop year was a cross between 

 the previous two. This crop started at $1,90 and v^ent to $2,12 and $2,37. On 

 December 15, the price was down a quarter to ;i))2,12 and stayed at that level for 

 two months. Again, ripe apples had their ovm lower price. Firm apples bounced 

 to $2965 on March 1, to $2,87 on March 15, and :iii3.12 on April 1, 



Out of Storage Movement - Price 



There are many factors which affect price and every year they add up in a 

 different way. The really amazing thing is the close relation between the price 

 and movement AFTER October 15 when the price is usually stabiliaed. 



Price behavior after October 15 seems to be very closely related to crop 

 movement out of storage. Price a^ movement can be dominant factor, A price 

 that is considered too high by the trade will slow movement, and a price which 

 looks like a good buy to consumers will speed up consumption. 



The amount and kind of sales promotion by growers is an important factor* 

 There appears to be a rate of consumption for each crop year which is established 

 in the fall and which persists throughout the year, A good healthy movement into 

 consumption in the fall, consistent with the size of the crop to be moved, appears 

 to be a basic requirement to a firm and rising price. 



You as an individual grower can follow the price and movement of the crop 

 as a whole and shape your o\m sales plan accordingly. If too many are being 

 held, you can apply more pressure to sales and conversely if the movement is 

 good (essential to a favorable spring price) you may wish to ease up a bit* 



