THE MCINTOSH OUT -OF -STORAGE MOVEMENT CHART 



The chart on the other side is helpful in deciding when to sell the crop, in 

 order to get the most money out of it. The standard solid black line has proved to 

 be a reliable guide. As each year is different, in at least some particulars, the 

 selling plan should be based on market conditions and the out-of-storage movement 

 of the current crop. By plotting the out-of-storage movement for the BOSTON AREA 

 and your own out-of-storage movement, you can see how the current year is different 

 from average and make your own decision as to what changes, if any, you want to 

 make from standard practice. 



The chart is based on selling one-third of the crop at harvest time, one-third 

 before Christmas and one-third during the winter and spring months. The placing of 

 the standard line also takes into consideration that apples move into consumption 

 most rapidly at harvest time and in decreasing quantities as the marketing season 

 progresses. A rising price, during the late fall and winter months is associated 

 with the decreasing movement into market. 



A successful marketing season depends upon the establishment of a good rate of 

 apple consumption in the fall, in relation to the size of the crop, and the 

 maintenance of a good rate of consumption throughout the marketing season. 



This chart can help you to follow the out-of- storage movement of all Mcintosh 

 in the Boston Area and to make desirable adjustments in the movement of your own crop. 



The information regarding total Mcintosh movement in the Boston Area, as well 

 as the rest of New England, can be obtained from the Special Apple Market Report of 

 the Massachusetts Department of Agriculture. 



MCINTOSH STORAGE HOLDINGS ON SPECIFIED DATES 

 AND THE PER CENT OF SUCH HOLDINGS BASED UPON THE START OF THE STORAGE 



SEASON, OCTOBER 15 



Prepared by Frederick E. Cole, Extension Specialist, Fruit and Vegetable Marketing, 

 September, 1955, University of Massachusetts, United States Department of Agriculture 

 and County Extension Services Cooperating. 



