-8- 



additional expense for equipment to apply the vrater, and the possibility of exten- 

 sive limb breakage from ice-laden branches could easily offset any benefits from 

 decreased frost injury," 



— -W. J. Lord 



- /////////////// 



FOOD FOR THOUGHT 



"The following, it seems to me, are sane of the important matters vj-hich ought 

 to claim the attention of every fruit grower in New England, 



1, First and foremost, vfe ought to do everything in our power to insure a 

 good crop of good fruit, 



2, We ought to have better quality varieties, 



3, We ought to support in every way possible, the uovement ...., for uniform 

 legislation governing the packing and selling of apples, 



h* We ought to advei-tise, 



St We must cooperate in every way possible, 



6« \Je must develop more satisfactory packages. 



7, And lastly, we must pay more attention to our retail markets," 



The platform or program quoted above certainly highlights the current emphasis 

 on im^proved marketing as the greatest need of the Massachiisetts fruit industry to- 

 day. Yet, dear reader, that program is taken from an address given by Professor 

 Fred C, Sears as President of the Massachusetts Fruit Growers' Association in 

 1915, Certainly, we have made much progress in marketing as well as other problems 

 of the fruit industry in the past 1|0 years, HcaTever, there is stil]- much to be 

 done all along the line from the grov/er to the retailer to raise the standard of 

 fruit, apples in particular, which is offered the consumer. 



The future of the ifessachusetts fruit industry is at stake even more today 

 than it was in 1915 • The action of gro^rers, individually and collectively, now 

 can set the stage for greater acceptance of our attractive, juicy, and aromatic 

 Nevf England grown fruit throughout a larger marketing area, 



— A, P. French 

 ////////////////////// 



