INCREASED a'^.LE OF APPLES IM FIVE POUND DAGS 



Carefully conducted experiments in eight super markets in Rochester, New York 

 confirm previous experiments by Prof » Max E, Brunk and others that significantly 

 more apples are purchased per one hundred customers \Jhen the apples are displayed 

 in five pound rather than three pound polyethylene bags. 



This experiment vias conducted between February 20 and l/iarch 19, 1956, by Dana 

 G. Dalrymple, under the direction of Prof, Brunk of the Department of Agricultural 

 Economics at Cornell University, 



Comparisons were made among four merchandising practices as follows: 



1, 3-pound unprinted polyethylene bags, 



2, Two 3-pound unprinted polyethylene bags priced in a combination unit at 

 a 1^ discount. 



3, 3-pound printed polyethylene bags, 



ii, 5-pound polyethylene bags. 



The principal varieties included in this experiment v/ere iiclntosh, Red Deli- 

 cious and Rome, 



The price charged for each variety vms held constant thruout the experiment. 

 For example, ?'cIntosh was priced at 11,70 per pound or 3 pounds for 350j 5 pounds 

 for 590* two 3 pound bags with 10 discount for 690. 



The increase in sales of the 5 pound bag over the 3 pound bag was 2U.2 per 

 cent. This indicated rather significantly that more apples can be sold in 5 poiuid 

 units than 3 pouixi units and that consumers do not discriminate against the larger 

 package , 



Y.Tiether the 3 pound bags were printed or unprinted or sold in a combination 

 pricing unit made no significant difference, 



?Jhy stay in a rut with the three pound bag when the five pound bag will sell 

 more apples? 



0, C. Roberts 



//////////////// 



POl/IOLOGICAL PARAGRi'^PHS i 



Girdled Trees 



Contrary to what at least one grower was told trees leaf out and often fruit 

 the first season after the bark and cambium layer are destroyed around the tree 

 trunk I Recent observations, however, have revealed that the vigor of these completely 



