-9- 



Those of you who sell to retail stores and direct to consumers have a special 

 opportunity. 



You can work closely vdth food retailers to put up special displays. You 

 can arrange for y/indow displays in clothing stores, restaurants, dry goods stores 

 and banks. Special displays are a real problem to them. Help them out by offer- 

 ing to furnish some apples, com stallcs, seme pumpkins, fall foliage and some 

 apples. It vfill help both of you. 



Those of you who sell direct to consumers can decorate your sales room in 

 the spirit of the holiday. Really do it up brown. This is the time for large 

 displays of your regular packages and special displays of special containers. 

 Gift containers are saleable. So are special arrangements for the living and 



dining room table, "Apples for bobbing" "Apples for eating" "Apples for 



pies" - - "Apples for holiday desserts" - - "Apples for television treats". 



Give 'em the ideas and sell 'em the apples! Hake the holidays really holler 11 



Holidays can be bright spots in a season of good selling if you put an enthu- 

 siastic spark in your sales promotion. That spark must come from you, 



F. E. Cole 



//////////////// 



AFPROVED FARM STAW PROGRAII 



¥ith the receipt of the most attractive signs from the manufacturers, the 

 Massachusetts Fruit Growers Association Approved Farm Stand Program has gotten 

 off to a good start. 



Each of the ten growers who made initial application for use of the sign 

 have as a part of the program, agreed to be guided by the follov/ing Code of Ethics 

 in the conduct of their stand business. 



Code of Ethics for Approved Farm Stands 



To all customers; 



The undersigned has agreed to operate this roadside stand or farm 

 sales room in accordance with the folloviring Code of Ethics; 



1, To maintain the stand, stand surroundings and signs to present a neat and 

 attractive appearance, 



2, To feature local items, v;ith at least 60^ of items sold to be produced by 

 stand operator, 



3, To display only products in good firm usable condition, 

 U. To use only clean containers. 



