THE OPPORTUNITY FOR ROADSIDE STANDS 



There is just one reason why consumers are buying at roadside stands and 

 farm sales rooms to the extent of an estimated $20,000,000 annually. They are 

 able to buy what they want for good eating. 



Also, there is just one reason why producers sell through a roadside stand 

 or farm sales room. Their net returns are increased by using this selling method 

 with other selling methods. 



Basically, the main problem and the big opportunity of these operators is 

 to continue to improve this advantage of providing good eating satisfaction. 



The requirements are simple and few: 1) good products - 2) good business 

 methods - 3) helpful sales people - 4) cleanliness - 5) shopping made easy - 

 6) attractive surroundings. 



Sales volume is a reliable guide to your success. If the stand is conducted 

 in a way to cause your customers to tell their neighbors about your products, the 

 main requirements are being met and your business is gaining. 



1. There may be some operators who do well because people like to hear them 

 talk, but usually good usable products is what brings the customers to your 

 stand. The products may not all be the most fancy, but they are sold and 

 bought for what they are, and they fit the intended uses. Some better than 

 average eating results from the purchases. 



2. Good business methods are also essential. Prices are "on the market" for 

 the quality and the package. Selections are made easy. Satisfaction is 

 guaranteed and a satisfying policy for product return is in use. 



3. Pleasant sales people are helpful in making desired selections. Services 

 are given when services are requested. Change is quickly and accurately 

 made. Help is given in getting produce to the car when help is desired, 



4. The display areas, sales room, sales people and the area surrounding the 

 sales room are clean. It is food you are selling. Confidence in the whole- 

 someness of your products is important. 



5. It is easy to stop and buy. There is a sign to give warning of your location. 

 The entrance of your sales area is wide enough to make getting off the road 

 easy and safe. A car can be parked on the level with enough space to get out 

 and back into the car with packages. There is room enough to back out, turn 

 around and get safely on to the road again. Adequate lighting makes judgement 

 of quality easier. Plain pricing helps to make buying decisions 



6. The stand and its surroundings are attractive. It is a pleasant place to 

 stop. It is a good contact with a pleasant country and a good farm. Customers 

 get a "lift" from making purchases there. There is space to walk around just 



a bit as a relief from driving. 



