-2- 



Not all successful stands have all of these requirements, but no one knows how 

 much more business they would do if they did have them. Some stands are noticeably 

 short on one or more of the requirements, but there is a good chance that some 

 others are excellent to make up at least in part for the obvious deficiencies. 



Most of the sales promotion for the stand or sales room has already been 

 mentioned. It starts with the sound planning of the outlet. Paid advertising 

 has the main function of letting people know what you have for sale this week 

 and letting new customers know where you are located. Word of mouth advertising - 

 customer advertising - has prepared the way for the most part. 



Your name and address in each package is an implied guarantee and a grade 

 mark, where grades are available, may be used to build customer confidence with- 

 out which you have little in the way of repeat sales. 



The "Approved Farm Stand" sign of the Massachusetts Fruit Growers Associa- 

 tion is used by a group of growers who recognize the value of the above require- 

 ments for stand operation. They are trying to build sales. The sign is just 

 plain good busiuess for those who are really serious in the development of a road- 

 side stand or farm sales room business. The requirements of the sign are simple 

 and few. 



These requirements are being met by some who do not have a sign, but if so, 

 a sign would "tell the world". The more signs used, the more that can be done 

 in advertising. 



Roadside stands and farm sales rooms have a future. A sound foundation 

 under the use of this outlet means greater returns over a period of years. 



— F. E. Cole 



I I I I I I I I ! I I I I I I I 



POMOLOGICAL PARAGRAPHS 



Puritan 



Several growers during this last month have asked about the Puritan apple 

 variety. Puritan originated from the cross Mcintosh x Red Astrachan made by the 

 late Prof. F. C. Sears at the University of Massachusetts about 1929. It is 

 recommended for trial by growers wanting aa early red apple. Massachusetts growers 

 who already have fruited the variety report favorably on its size, color, quality 

 and public exceptance at road side stands. 



The Puritan is an attractive, well colored red apple of medium size which 

 retains its size well even v^ith a full crop. The quality is good for an early apple 

 although rather tart. The flesh is crisp, white and does not discolor readily. 

 Sauce and pies made from it have a distinct pinkish color. The season of harvest 

 of Puritan is just ahead of Early Mcintosh. 



The tree of Puritan is hardy, vigorous, with wide crotch angles and has 

 the tendency toward biennial bearing. It will pollinate Mcintosh. 



---W. J. Lord 



