-3- 



present traffic will not bear the extravagance of so many salesmen, packers and 

 traffic experts." 



2. Collective Bargaining for Better Apple Prices, by Edwin Mawby, Rockford, Michigan, 



"Most apple grower meetings will find growers complaining bitterly about 

 chain store buying practices, excessive wholesale profits, shady business trans- 

 actions of truckers and brokers, processors stealing the crop and processors 

 demanding the quality for which they do not pay. Very seldom does the grower 

 blame himself for any of the weaknesses in his industry. He likes to grow 

 them, turn them over to somebody else and then sit back, relax and complain. 

 He hopefully waits for the government, for his local broker, a chain store, his 

 marketing extension specialist, or some other good Samaritan to come along and 

 solve his problems. The apple grower, being the basic producer of apples, must 

 accept the responsibility for the manner in which his product is packed, distrib- 

 uted and sold to the consumer." 



"Opinions have been expressed that the apple industry is drifting; that 

 it does not have a clear, concise long-range view of what it wants or hopes to 

 attain in the future. There is a definite need for more industry planning in 

 regard to varieties to plant, expansion of apple acreage, development of new 

 apple byproducts, and the uniform standardization of packaging of these products 

 for the consumer. The apple industry in the past 10 to 15 years has had an 

 attitude that by freezing out some producing sections, by bulldozing out some of 

 the poorer varieties, and by squeezing out the small producers, in other words, 

 decreasing the supply, the price will be higher and the survivors of the industry 

 will be financially better off. This thinking is contrary to the planning and 

 thinking of progressive business men in the world today. If we are to survive 

 as an apple industry in today's expanding economy, we must plant more orchards, 

 build more processing plants, produce more and better apples cheaper, in order 

 to maintain our position in the food producing and distribution field. We as 

 an industry must be very careful that we do not find ourselves in the position 

 of being too small an industry to compete with other fruit producing industries* 

 We must fight to expand and maintain large volume production." 



"I sincerely feel that there are enough young growers who have the vision, 

 the ambition and the ability to work and strive to again put apples as King of 

 Fruits, a No. 1 fruit both processed and fresh. It is our responsibility to 

 see that people are given the opportunity to have this healthful fruit at their 

 disposal at all times of the year throughout the world. If each adult in the 

 United States would eat an apple a day, instead of brushing his teeth, it would 

 take 438,000,000 bushels of apples for this project alone. The horizon is 

 unlimited." 



—A, P, French 



I I I I I I I I I I I I I I I I 



EFFECTS OF BAGGING APPLES ON QUALITY 



The following excerpts are from an article by G. D, Blanpied, Cornell 

 University that appeared in the Proceedings of the One Hundred and Second Annual 

 Meeting of the New York State Horticultural Society, 



"Let's look at some facts on how prepackaging in consumer unit polyethylene 

 bags affects some of the facets of quality. My comments will be based on tests 



