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A^APPLES v^ ;^^ 



Apple A Day— 



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Apple Display in Dave's Food Town which won first prize 



for food stores in the Hampden County Fruit Growers' 



Association Store Display Contest 



Shown in picture is Mrs. David Levi, wife of store owner. 



FRUIT PROMOTION IN HAMPDEN COUNTY 



Because of an exceptionally good crop of high grade apples in Hampden County 

 this season, growers were faced with the problem of selling the crop without 

 dumping them on the market and thus causing a downward trend in price. Directors 

 of the Fruit Growers' Association with help from the Extension Service, set up 

 and operated a booth at the Massachusetts Building during the Eastern States 

 Exposition, September 14 - 22. Extra fancy apples were attractively displayed 

 and on sale both individually and in 3 pound bags. Certified cider was sold by 

 the cup, quart or gallon. The both was exceedingly well patronized by the public, 

 surpassing expectations. 



In October Harry Watling USDA agent, convinced the directors of the Hampden 

 County Fruit Growers' Association that a Store Display Contest would pay off as an 

 additional form of advertising. The growers decided to offer two $50. prizes for 

 the best apple display, one for food stores and one for non-food stores, shown 

 from November 8-16. Letters with return cards were sent out to all independent 

 retail stores in a Chamber of Commerce letter. Chain stores were contacted by 

 individual letters to the area managers. As a result, sixteen stores entered the 

 contest. Some very fine displays were judged by an impartial team of judges. The 

 two $50. prizes were awarded at the Annual Dinner Meeting of the Association on 

 November 21, to Dave's Food Town on Belmont Avenue in Springfield, and Valley 

 Cinema Incorporated on State Street, Springfield. 



