-8- 



Two television appearances were arranged, one for October 25th on Kitty 

 Broman's afternoon show, and one for November 6, on Tom Colton's "Western Massachu- 

 setts Highlights", an evening show. President of the Association, Dorrance Green 

 and Associate County Agent Everett Wilder appeared on the afternoon show. President 

 Green and State Association President Jesse Rice appeared on the evening show. 

 Apple varieties and their best uses x«rere explained to the public and displays of 

 extra fancy apples and certified cider were shown. 



A local television station offered fancy packs of 100 Mcintosh apples as 

 gift packs in a survey to determine the number of its viewers. For two weeks 

 apples were advertised many times a day between programs. The apples were 

 furnished by the fruit growers of Western Massachusetts. Hampden County's 

 share in this advertising gimmick was 65 packs. 



Apples were featured in the Greater Springfield Chamber of Commerce break- 

 fast on November 6. Fresh cider and baked apples were featured on the menu. 

 Two hundred and ninety-four persons attended and received 5 pound bags of extra 

 fancy Hampden County grown apples as they left the breakfast room. 



In all these forms of advertising, thousands of people in Hampden County 



felt the impact of this extra promotion of apples. Many more apples were sold 



because of this extra effort in keeping the buying public aware of this splendid 

 fruit. 



— G. Everett Wilder 



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One Reason For Low Prices 



A rather significant item in a recent issue of "Produce News" is as follows: 

 "The Hudson Valley still has inumerable grading packages, varieties and sizes which 

 works to keep prices down. As long as everything is non-standardized, the only 

 thing a buyer can do is to be very careful. Or, to phrase it another way, not pay 

 much for the fruit." 



This comment could apply to Massachusetts just as much as to the Hudson Valley. 



0. C. Roberts 



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1958 FERTILIZER RECO^MENDATIONS 



Prospects for a heavy bloom in 1958 are not too likely following the large 

 crop in 1957. With most orchards having a light to medium bloom this season, it 

 will be desirable to provide normal rates of nitrogen to aid in obtaining a good 

 fruit set. The following table gives suggested amounts of fertilizer to apply. 



