that mechanical injury of Mcintosh apples at harvest can be miniralzed by: 

 (1) adequate supervision, (2) specific instruction of the pickers, (3) payment 

 of the pickers on the hourly basis rather than piecework and (A) discharge of the 

 careless or lazy picker. 



The volume of Mcintosh apples going into CA storage is increasing rapidly. 

 The total capacity has increased from about 192,500 bushels in 1957 to 416,000 

 bushels in 1958. As the volume of CA fruit increases, it becomes increasingly 

 necessary to store and sell from the storage high-quality-fruit if the grower 

 expects to receive premium prices. 



The control-atmosphere Mcintosh apple has made many friends outside of 

 New England. In the past the two primary markets for Massachusetts apples have 

 been New York and Boston. In recent years, however, an increasing number of 

 apples have been shipped to such markets as Baltimore, Washington, Chicago and 

 Cleveland. 



Labor saving devices are more necessary than ever. Not only will the 

 grower pay more for labor, but it will become more scarce. Mechanization calls 

 for a better grade of labor. Many agricultural communities are now in competi- 

 tion with industry for semi-skilled labor and the grower will liave to match wages 

 to get his labor supply. 



More people are becoming customers for apples by reason of the upward trend 

 of our population. There should be an increase in demand for apples each year. 

 This increase in market is an opportunity we must seize or we will lose it by 

 default to alert competitors. 



New England is not the only area facing the great increase in population. 

 The Western states from Arizona to Washington are experiencing proportionately 

 greater increases in population. These States are also having population head- 

 aches. What this means in adjustment in production cannot be predicted accurate- 

 ly at this time. However, the more mouths to feed in other areas, the better for 

 us in Massachusetts. Only 1/3 of the 1957-58 Washington State apple production 

 came east of the Mississippi. Nearly 2,000,000 bushels went to California and 

 nhout 6,500,000 bushels to the Mid-West. Figures show that it costs approxi- 

 mately $1.15 - $1.20 to ship a box of apples from Washington to the East Coast, 



In Massachusetts, the suburban development has brought many difficulties from 

 the standpoint of zoning, taxes and the loss of land. On the otherltand, the sub- 

 urban developments are a boom to grCTrers operating roadside st, nds. 



Last year a study titled "Competition for Nev? England Apples on the United 

 States Markets" was published by Joseph Gartner and J. R. BoT^ring of the Agricul- 

 tural Experiment Station, University of New Hampshire, Durhajii. They presented 

 figures showing that the total United States Commercial production of apples 

 has been decreasing at a slov; and constant rate since 1934. On the otherhand, 

 ■ apple production in New England is on the increase. One of the purposes of this 

 V study was to determine the long-run competitive position of New England apples 

 r in 1965. Based on average per capita consumption, population trends, apple 

 production, etc. they theorized that by 1965 New England will have decreased 

 its surplus of apples due to the increased total consumption assurred as a 

 result of the increased population within New England and that Nev; England apple 



