-10- 



Average Prices, Mcintosh, U. S. Fancy grade 

 Cell-pack 120s lAOg leOg and Eastern crate V^ inch and up 

 Faneuil Hall and Country Point - Five years. 



FANEUIL HALL COUNTRY POINT 



Ysars 120s 140c 160^ 2^" up 120.^ 140.; 160« 2k" up 



1953-54 - - $3.27 $2.82 



1954-55 - - 3.03 2.59 



1955-56 $2.63 $2.44 2.09 1.92 



1956-57 4.14 3.96 3.70 3.56 



1957-58 2.54 2.41 2.17 1.89 



3 yr. /v,3.10 2.94 2.65 2.46 



4 yr. Av. - 



5 yr. Av. - - 2.85 2.56 



Several observations are possible: 



Ik" and up and 160s 



The Ik" and up in the crate averaged 29c less than the 160s in the cell-pack 

 at Faneuil Hall for the five years and 18c less at Country point. This dif- 

 ference is 19c and 17c in an average of the last three years at city and 

 Country point. 



The difference between the 2V' up crate and the 160 cell-pack in each of the 

 five years at Faneuil Hall was 45c, 44c, 17c, 14c and 28c respectively and at 

 Country point lie, 28c, 12c, 6c and 32c respectively. 



Faneuil Hall and Country Point 



The difference between Faneuil Hall and Country point prices for the 120s 140s 

 160s and 2V up respectively was 31c, 27c, 15c and 17c in the recent three years, 



120s and 140s 



Three year differences between 120s and 140s, city and country, were 19c, 18c 

 and 13c - average 16.6c in the city and 30c, 17c and lie - average 19.3c in the 

 country - 1955, 1956, 1957. 



140s and 160s 



The three year differences between 140s and 160s, city and country, were 35c, 

 26c and 24c - average 28.3c in the city and 38c, 39c and 47c - average 41.3c 

 in the country - 1955, 1956, 1957. 



Price of 100 apples 



Per 100 apple price differences might bring out another angle of the differences 

 in price due to size. On the basis of quotations for the last three years 

 100 apples of the 120 count size, average, both city and country, may be calr 

 culated to be $2.71; 100 apples of the 140 count size - $2.20 and 100 apples of 

 the 160 count size $1.70. Calculating returns from a 3,000 apple tree on the 

 basis of price differences due to size, emphasizes the Importance of size. 



These figures also considered in connection with an assumed average cost of 

 production and marketing, wholesale, of $2.60 ($1.25 plus $1,35) er-ohasize the 

 importance of the larger sizes and the pack used. 



The above figures also illustrate that average returns for average packs are. 

 tor a portion of the industry, close to the break-even point. Better returns than 

 average - above the break-even point - through better than average selling of 

 better than average packs is the aim and result of good marketing. 



Frederick E. Cole 



