-2- 



The Hampden County Fruit GroTrers Association had a display and booth in the 

 Massachusetts Building at the 1958 Eastern States Exposition. Apples and Certified 

 Cider were sold and Johnny Appleseed (John O'Shauahnessy, Loomis Street, Southwick, 

 Massachusetts) demonstrated the art of grafting, A 10 or 12 year old apple tree 

 with fruit of different varieties attached was displayed. 



The Greater Springfield Chamber of Coxjr.erce Breakfast f^^ October first h«ld at 

 the Highland Hotel saluced the Hampden County Fruit Industry. This was the high- 

 light of our advertising campaign and was a spectacular affair. Some 250 business 

 men and women were present at the Chamber of Cc^iTnerce Breakfast, where cider was 

 served in the place of orange juice and apple pie v;as part of the menu. 



Russell P, Dale, Jr, as chief greater, saluted the H-nmpden County Fruit 

 Growers and gave a brief history of the organiza" Ion, He also ccninented on the 

 fact that Hampden County Gro-ers could cc-npete v/ith growers anytJhere in the 

 country when it came to growing fine apples. 



The dining hall was decorated with apple posters and a Hampden County Fruit 

 Growers sign. 



A bag of fancy Macs was passed to each person present at the breakfast by 

 Johnny Appleseed, as he or she passed from the dining hall to the lobby. 



—Everett Wilder 

 County Extension Agent in Agriculture 



I I I I I I I I I I I I I I I I 



FRUIT OUTLOOK 



An improved employmsnt situation and relatively high consumer incomes will 

 be favorable factors in the marketing of apples stored from the 1958 crop. Apples, 

 generally, were put into storage in good storage condition. 



Operators of controlled atmosphere storages face their most critical market- 

 ing season, so far, in the spring and early sunnter carkets. Ho;/ever, consumer 

 acceptance of crisp apples from controlled atmosphere storage has been the most 

 significant developT.ent in apple marketing since standard cold storage methods 

 became prevalent over twenty years ago. 



There is a reported increase of 225,000 bushels in the quantity of apples in 

 "CA" storage in Massachv^t^etts which is more than double the quantity stored with 

 this improved method from the 1957 crop. This increased tonnage, together with 

 increased tonnage reported to other New England states and New York, places an 

 unusual responsibility on the marketers of apples during the winter, spring and 

 early summer months. Most of the apples in the new type of storage are of the 

 Mcintosh variety. 



Condition of the apples, as placed on the market, will continue to have an 

 important bearing on prices received. The rate of consumer acceptance of apples 

 since harvest will also have a bearing on the rate of out-of-storage movement 

 of late apples. 



