I 



-8- 



14. The common method of loading trailers uses one worker on the ground to 

 lift boxes onto the trailer bed. Another worker stands on the trailer bed and 

 picks up the boxes and places them into hauling position. Loading time can be 

 reduced by having the man on the trailer stack the center row first. He should 

 then get off the trailer and assist the other worker in completing the load. 



-~W. J. Lord 

 I I I I I I I I I I I I I I I I I I I 



M.F.C.A. GROWER PANEL RECOMMENDATIONS FOR 1959 MARKETING 



(Summarized from notes made at the summer meeting, July 16, 1959 by Frederick 

 E. Cole, Extension Marketing Specialist, University of Massachusetts, Amherst, Mass.'; 



Roger Peck, Shelburne; Walker Cheney, Brimfield; William Doe, Harvard; Charles 

 Dowse, Sherborn; John Phelon, Granville; G. Stacy Gay, Three Rivers and William 

 Hermann, Harvard, constituted a panel at the summer meeting of the M.F.G.A. on the 

 subject, "What was wrong with 1958 and what can be done to make the most of 1959?" 



These men presented considered points for the benefit of the industry in rapid 

 order. More attention was justifiably given to the coming marketing year than to the 

 one just past as every year is different. 



Important in the list of deficiencies in 1958, as mentioned by panel members, 

 were the following points: 



1. Season two weeks late. 



2. Too long a period of time in getting many apples down to temperature. 



3. Too many green, undersized apples in C.A. storage. 

 Not enough care in selecting apples for C.A. storage. 



4. Poor C.A. storage operation. 



5. Too many poorly graded apples. 



6. Too many apples with flavor and juice gone. ,' 

 Too many apples that were too ripe. 



Poor conditioned apples. j 



Too many customers not getting good quality. ' 



7. Not enough use of "out-of-storage-movement" charts in guiding the movement 

 of apples. 



Too many waited until spring to sell. 



Standard storage apples held too long. * 



Did not push the sales of standard storage apples enough. : 



Mixed standard and C.A. apples on market. ^ 



1 



8. Too much price cutting. 

 Non-ethical competition. 

 Unrealistic margins. 



