-4- 

 OUT OF STORAGE MOVEMENT 



It is with this backpround of price that we can consider the question of 

 when to sell. 



The accompanying chart shows: 



1. Solid base line for measuring out-of -storage movement of standard storage 

 apples. 



2. Solid base line for measuring the out-of-storage movement of C.A. apples. 



3. Dotted line showing movement, in percent, of Mcintosh apples out of Mass. 

 storage in the 1959 season to January 1, 1960. 



4. Bi-weekly movement of Mcintosh apples in thousands of bushels in the 1959 

 season to January 1, 1960. 



5. Calculated possible movement of standard storage Mcintosh to April 1st 

 according to base line. 



6. Calculated possible movement of C.A. Mcintosh in the spring of 1960 

 according to the base line for C.A. apples. 



7. The blending of the two movements into one apple marketing season with 

 constantly decreasing supply of apples on the market from January 1st 

 which in the past, has been associated with favorable price changes. 



The value of the base line for standard storage apples has been confirmed 

 over the years since it was developed in 1948. Storage movements noticeably 

 slower than indicated by the base line have been associated with unfavorable 

 price changes. 



The figures seem to prove the intolerable weight of too many apples on the 

 desired increase in price on the spring market. 



It would seem that a suitably proportionate movement of apples in the fall 

 and early winter for each size of crop was essential for favorable price changes 

 during the season. 



The development of C.A. storages to a point where nearly 40% of the stored 

 apples in Massachusetts are stored in C.A. rooms has added considerable significance 

 to the rate of fall and early winter movement. 



It is obviously not desirable to have a sagging apple market at the start 

 of the C.A. season. It would seem desirable not to have to regain an apple 

 movement partially lost by too few apples in front of consumers in February. 



It is essential that C.A. apples be clearly identified as Controlled 

 Atmosphere apples when they are first marketed. All available methods of accom- 

 plishing this consumer knowledge of product change would seem to be necessary to 

 secure full price advantage. 



The fall and early winter movement of standard storage Mcintosh in the 1959 

 season is indicated as very close to the base line which in the past, has been a 

 favorable factor. 



The price of Mcintosh has increased by gradual steps since October 15th which 

 has not discouraged movement. The movement in the period between Dec. 15 and Jan. 1 

 of 170,000 bushels is the largest of any bi-weekly period this season. 



It is suggested that you follow the price and movement of both standard and 

 C.A. Mcintosh closely and develop your selling strategy to your advantage. You 

 can plot the movement of your crop on the chart for comparison. 



