-3- 



All wide-awake growers are familiar with the follcwing factors: 



Continuing cost price squeeze; integration; quantity buying; per capita 

 consumption of apples declining; fewer but larger growers; applied effi- 

 ciencies; increased capital investment; group selling; maturity laws; 

 marketing orders; improved quality, etc., etc. 



Are you on the Mac Team? Can the Mac Team meet the challenge? 



Climate designates and defines the area in which Mcintosh can be grown. This 

 can be an advantage - in that everybody cannot grow the Mac. Our geographic area 

 is relatively small offering opportunities of sticking together and working together 

 in meeting the challenges of today's changing fruit industry. To lick many of these 

 challenges, group and cooperative action is the only answer. Much is being done with 

 advertising, promotion, marketing orders, etc. A real challenge, however, is improv- 

 ing distribution and being geared to meet the new marketing requirements. Consumers 

 newly introduced to the Mcintosh like it. So the market challenge is available. The 

 Mcintosh, unlike the Delicious, can be used for more than eating fresh. A research 

 challenge, also, faces the Mcintosh area. Research in studying the Mcintosh as a 

 processing apple; conceivably for applesauce, pie, etc., is needed because the con- 

 sumer is demanding more and more processed (built-in maid service) goods. 



The final and real challenge, however, is: Can Mcintosh growers as a group 

 supply the leadership in finding the right answers and finding them before it's too 

 late? 



Personally, I'm glad I'm on the Mac TeamI 



Arthur C. Bobb 

 Extension Pomologist 

 University of Connecticut 



I I I I I I I I I I I I I I I I 



RESEARCH FINDINGS ON BIRD CONTROL IN SMALL FRUIT PLANTINGS 



(Talk presented by Dave B. Pike, Research Assistant in Wildlife Management, at the 

 Small Fruit Meeting held on University of Massachusetts campus in January, 1960) 



Complaints of bird damage to various crops have been voiced for many years, to 

 agencies such as: The Audubon Society, the Division of Fisheries and Game, and the 

 Department of Wildlife Management at this University. By the spring of 1956, these 

 complaints had attained such volume as to instigate a meeting of University personnel 

 and some fruit and vegetable growers concerned with the bird problem. The outcome 

 of this meeting was the Bird Control Project which was initiated in July, 1956, and 

 will be continued as long as it is justified. The project has three main objectives: 

 (1) To determine the species of birds doing the damage, (2) to determine the extent 

 of the damage, and (3) to attempt to find means of reducing or eliminating said damage, 

 The period of time during which observations on bird damage can be made is relatively 

 short, one crop cultivated blueberries which suffer heavily from bird damage was 

 selected to receive attention. 



