-9- 



OUT-OF-STOIIACE MQVEllENT TO MARCH 1, 1960 



The out-of-storage movement of Mcintosh in Massachusetts as indica- 

 ted by the dash line on the out-of-storage movement chart (next page) 

 is closer to the base line than for any year since the chart was first 

 designed in 1948. 



This movement has several very important influences on the current 

 market situation: 



1. As a result of this movement, there is no large pile-up of apples 

 at the end of the season. There were only about 36,000 bushels 

 of standard storage Mcintosh to be sold on March 1 according to 

 market reports. 



2. Because there was no pile-up at the end of the season, the price 

 was firm on firm Mcintosh. 



3. The favorable situation in regard to standard storage Mcintosh 

 provided a firm base for the sale of C.A. Mcintosh. 



It is noteworthy that the necessary movement of apples was accom- 

 plished on a gradually increasing or firm price from October 15. The 

 level of price has been lower than grov/ers would like. It is the changes, 

 however, that are important and that are influenced by the rate of move- 

 ment and the resulting quantity left in storage. 



Competition from the Hudson Valley has made the season difficult 

 because of the somewhat less than firm condition of the apples from that 

 area. There would seem to be no reason to believe that the public will 

 not continue to pay a premium price for firm C.A. apples from Massachusetts. 



It V70uld seem from figures to date that the growers have been 

 successful in moving this crop to the best advantage considering the level 

 of price which was established in the fall. Condition is an important 

 factor this year as well es every other year in influencing price and price 

 changes. 



It would seem an orderly movement of C.A. apples out-of-storage is 

 possible for the rest of the season, with a constantly decreasing supply 

 on the market . 



-F. E. Cole 

 Extension Marketing Specialist 



