amount as much as $30,000 or $40,000. There are now over 111,900 survivors of 

 deceased workers in Massachusetts, many who were farmers, receiving over $73 

 million yearly. 



For more information on social security benefits and how to report farm in- 

 come, farmers should contact their local social security office. Addresses of 

 social security district offices in Massachusetts can be obtained from the Exten- 

 sion Service office in your county. 



Lavrrence D. Rhoades 



I I I I I I I I I I I I I I I I 



RESEARCH FINDINGS FROM OTHER AREAS 



Consumer Preference and Demand for Different Sizes of Red Delicious Apples to 

 Retail Stores. Salt Lake City. Utah. 1957 



E. W. Lfunborn and W. L. Park found in their study of consumer preference and 

 demand for different sizes of Red Delicious apples in retail stores in Salt Lake 

 City, Utah, that differential pricing increased the sale of apples. In this study, 

 when 3-inch and 2%-inch Red Delicious apples were placed in separate bulk displays 

 and priced at 19c a pound, 40 lbs. of apples were sold per day. When the 2%-inch 

 Red Delicious apples were reduced to ISo a pound and the 3-inch apples kept at the 

 same price, the store sold 71 lbs. per day. This represented a 77?. increase in 

 quantity of apples sold. 



When the two sizes of apples were priced the same, the 3-inch Red Delicious 

 sold 2 to 1 over the smaller apples. The reduction in price of the 2%-inch Red 

 Delicious apples to 15c a pound, leaving a 4-cent differential, resulted in the 

 sale of nearly double the amount of this size apple as compared to the 3-inch 

 size. 



EDITOR'S REMARKS ; Although in the work reported above, the Red Delicious 

 apples were in bulk displays, differential sizing and pricing would be of an 

 advantage in New England where most of our apples are displayed in polyethylene 

 bags. In the retail store study conducted by Fred E. Cole and the writer last 

 fall and winter, one of the most common suggestions of the produce managers was 

 for less apple size variation in the individual packs. F. E. Cole and the writer 

 measured Mcintosh apples in many polyethylene bags last year and found size var- 

 iation of 2^" to 3%" in many bags. A number of produce managers felt that this 

 variation detracted from appearance and decreased sales. Also, there appears to 

 be a tendency of more "pawing over" of the displays which results in more bruised 

 fruit when considerable apple size variation exists in the polyethylene bags. 



Produce managers stated that 1\" apples bagged separately would make an 

 excellent item on display. In addition, by apple sizing, the stores would be 

 selling more items of apples. 



---William J. Lord 



