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another unit, or a special price for 2 cartons or jugs? Is the display of your 

 cider such that the customer Immediately sees it and wants to buy? Have you 

 thought of using spotlights to highlight your cider display? In other words, 

 are you doing everything possible to increase your business and make the customer 

 a satisfied one who will return again and again. 



Wax and Cartons 



For those cider operators using waxed cartons — handle carefully! 1 1 

 Do not bend or knock excessively since this causes wax on the inside of the car- 

 ton to break off. It is advisable to turn the carton upside down prior to filling 

 to make sure any loose wax will fall out. Another method is use a low pressure 

 air blast to blow out any wax or dust in the carton. The fact that a consumer 

 finds a piece of wax floating on top of the cider does not mean that it is harm- 

 ful, but it does make him wonder how carefully you are handling your product. 



Container Caps 



Some mill operators using glass jugs reuse the old caps that come with the 

 jugs. For a very small investment, you may buy new lacquered caps. This gives 

 a neat sanitary appearance to the container and at the same time assures the 

 customer that the product is being handled properly. Use of old caps may impact 

 an off-flavor to the product which you have made to the best of your ability. 



Fly Contro l 



During the early fall months when the days are warm and the nights are cool, 

 there is a tendency for flies to gather in the cider press room. To control the 

 flies in and around your press room, be sure to read the article in the August 10th 

 issue of FRUIT NOTES. This is an excellent article on the control of flies in and 

 around roadside stands. By following the methods described in the article you can 

 control both regular house flies and fruit flies that are so annoying to your 

 customers. 



Salesmanship 



On certain weekends throughout the fall offer cider samples to your customers. 

 Let them sample a small glass of your cider. You will find that it will pay off 

 in increased cider sales. Or if you do not want to give it away, charge a nickel 

 for a small glass, served in paper cups. This works extremely well and will also 

 add to your stand income. Be sure however, that the cider is well refrigerated 

 since cold cider on a warm fall day adds to the sales appeal of your product. 



Kirby M. Hayes 



Food Technologist 



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