A - 



Lots of fruits suspected of having water core should be sold early in 

 the season. Even though water core may disappear in cold storage internal 

 breakdown may occur later. If it is necessary to store Delicious apples 

 suspected of water core for a considerable period, apple storage operators 

 should make inspection of the fruit throughout the storage season not only 

 for the presence of internal breakdown but for other storage disorders. 

 Regular inspections at regular 2 or 3 week intervals, starting about 

 Thanksgiving time, would help to eliminate serious losses late in the storage 



period. 



— -William J. Lord 

 I I I I I I I I I I I I I I I I 



PREVENT CARRY-0\nER OF FRUIT ON RETAIL COUNTER 



Broken skin and bruises were the principle defects of apples found on 

 retail counters in a retail store study conducted by F. E. Cole and W. J. Lord 

 in 1959-60. Fruit condition, inadequate rotation of the packs by the produce 

 manager, and failure to remove packages of apples from the display counter 

 having de:teriorated fruit, account for a large percentage of bruised and 

 punctured fruit. 



Frequently when discussing the apple displays with the produce managers 

 they would remove bags of apples and say, "Oh, these apples should not be on 

 display". However, it is the opinion of the writers that the apples would 

 have stayed on display if not brought to the attention of the produce manager. 

 The stores appeared reluctant to remove bags of fruit having deteriorated 

 apples. A close check on fruit quality is necessary by produce managers and 

 the growers servicing these stores. 



Growers can continually stress "quality control" with the stores serviced. 

 Poor fruit on display depresses apple movement. All growers servicing retail 

 stores, except those who make tailgate delivery only, could well remove any 

 bags of fruit on display containing deteriorated apples. An adequate arrange- 

 ment can be made between the store and the grower in regard to replacement. 



It would appear that the problem of deteriorated fruit on the retail 

 counter could be partially solved if no bag stayed on a non-refrigerated 

 counter more than twenty-four hours. Many produce managers say, "I replenish 

 my display two or three times a day". However, if this is true why are so 

 many bags on display that have been there for several days? The only apparent 

 reason is that there are some bags left each time the display is refilled and 

 they continue to be left on the display. Customers leave them there tool 

 Close cooperation between the produce manager and the grower helps to prevent 

 this carry-over. 



