"There appeared to be a slight increase in sales of oranges when either 

 theme was employed for apples. Sales of grapefruit remained relatively stable 

 when the "use" theme was featured for apples, but showed a large increase when 

 apple promotion stressed the health theme. Use of the health theme for apples 

 seemed to add emphasis to the "Fresh for Health" promotional materials fur- 

 nished by another organization and featuring grapefruit. Banana sales were 

 slightly lower for both the apple-use and health themes. 



"Changes in sales of apples, oranges, grapefruit and bananas were signifi- 

 cantly related to changes in some but not all of the practices employed by stores 

 in merchandising and promoting these fruits, such as amount of display area, 

 newspaper advertising, and prices. 



"Sales of apples from Washington State and from other areas were signifi- 

 cantly affected by changes in the respective price of each; however, price of 

 apples from one area did not affect sales of those from other areas. Changes 

 in amount of display space for either Washington apples or apples from other 

 areas affected the sales of both. Varying the display space for grapefruit was 

 the only in-store merchandising practice used with other fruit which signifi- 

 cantly influenced sales of apples. 



"Practices directly employed by the stores in merchandising apples did not 

 have a measurable effect, adverse or beneficial, on sales of bananas, grapefruit, 

 and oranges. The amount of display space devoted to grapefruit was directly or 

 positively related to grapefruit sales and in addition inversely related to 

 sales of apples and oranges. Similarly, the display space devoted to bananas 

 was directly related to banana sales and inversely related to orange sales. 

 These findings indicate that grapefruit competes with apples, oranges, and 

 bananas, and bananas compete with oranges for display space and sales," 



William J. Lord 



I I I I I I I I I I I I I I I I 



IF 



Do you mix concrete or mud? IF you mix sand, gravel and cement together 

 and then throv/ in enough water to make the concrete flow where you want it, there 

 is a goo4, chance you mix mud. IF you are careful about how much water and how 

 much cement you use and then throw in sand and gravel to make it flow where you 

 want, then you probably mix concrete. IF you fall into the first group, then 

 continue reading. Jff you are in the second group, go on to another article and 

 keep this one for reference. 



Good concrete, of uniform strength throughout, is mixed by careful selection 

 of ingredients, proportioning of ingredients, and mixing. 



SELECTION OF INGREDIENTS 



The ingredients of concrete are portland cement, water, sand and gravel: 



