- 8 - 



Spring Round-Up o£ Ideas 



Approved Farm Stand operators, wives, and stand assistants met recently to 

 discuss retail stand selling. 



The group was of the opinion that newspapers constituted the best adver- 

 tising medium for their purpose supplemented by radio on special occasions. 

 There seemed to be no uniform agreement about the placement of newspaper ad- 

 vertising. The back page, front page, woman's page, second page and along side 

 the obituary column were listed as favorite spots, it was stated that having 

 the advertisement in the same place appeared to be an advantage. One operator 

 indicated that he featured one pack each week and in that way was able to judge 

 to better advantage the pulling power of a particular ad. 



A special insert will be used by the Approved Farm Stand operators next 

 year. This insert will be used periodically in packages on display at the 

 stands. The insert will be used to explain the Approved Farm Stand Sign and to 

 list the names of the stands in the program. In addition, the back page of the 

 insert can be used by individual stand operators for personal advertising, 



William J. Lord 



New Certified Sweet Cider Cartons 



At a February meeting of the Certified Sweet Cider Program members, held in 

 cooperation with the Massachusetts Extension Service, it was voted to change the 

 printing on one side of the cider cartons to allow for individual advertising. 



Also, a square quart container identical to the new type two-quart cider 

 carton was approved for the cider program. 



---William J. Lord 

 I I I I I I I t I I I I I I I I 



PEACH INSECTS AND TliEIR CONTROL III 



Peach Tree Borer 



Damage 



Peach, wild and cultivated cherry, plum and nectarine are some of the fruit 

 trees that may be damaged by the peach tree borer. Presence of borers is indi- 

 cated when masses of gum containing red-brown larval droppings are found on the 

 tree trunks. The larvae destroy inner bark of trees from just below the soil 

 surface to about ten inches above the soil line. 



Partially girdled trees are weak and produce off-color foliage. This re- 

 sults in lowered fruit production and poor fruit quality. If the trunk is 

 completely girdled, the tree is killed outright. 



