- 8 - 



dumped through the end-gate. With the 20 inch deep boxes, there was no differ- 

 ence in the total damage, but when 24 inch deep boxes were used, there was less 

 total damage with the water submersion dumper." 



3. "There was no significant difference in the amount of bruising of 

 apples handled and water submersion dumped from the slotted and from smooth sided 

 bulk boxes of the same inside depth." 



4. "The data show that increasing the depth from 20 to 24 inches will not 

 materially increase the extent of bruising of apples in the box. There was, 

 however, a significant increase in the number of skin punctures in the deeper 

 box when end-gate dumping was used," 



William J. Lord 



I I I I I I I I I I I I I I I I 



^ 



CERTIFIED SWEET CIDER AND APPROVED FARM STAND PROGRAMS 



(yyvj ■ 



The Approved Farm Stand and Certified Sweet Cider Programs were developed 

 'and initiated by growers under the sponsorship of the Marketing Committee of the 

 Massachusetts Fruit Growers' Association, Inc. 



The cider program has a stated objective of raising the standard of quality 

 of sweet cider within the state as a means of increasing the sale of clean, 

 sound apples of inferior appearance in the form of sweet cider. The program has 

 been successful in that the standard of the quality of cider has been raised, the 

 sale of cider has increased, and the quantity of inferior apples sold in this 

 form has increased. During the 196,0-6t marketing season there were thirteen " 

 Certified Cider Mills in Massachusetts. Also, there were three growers who had 

 f' certification to be distributors of Certified Sweet Cider. ^^ ' 



The Approved Farm Stand Program has the stated objective of raising the 

 standard of roadside and farm salesroom selling of apples and to provide appro- 

 priate promotional devices and techniques for increasing sales at cooperating 

 stands and salesrooms. The standards were adopted for quality, packs, advertising, 

 selling facilities, identification, and operation of stand or salesroom. A 

 minimum of 60 per cent of home grown products was established. A code of ethics 

 was developed for publication and posting in the stand or salesroom as a public 

 statement of operating policy. An inspector was hired by the Massachusetts Fruit 

 Growers' Association to check on compliance of minimum requirements of the 

 program. 



During the 1960-61 marketing season there were thirteen Approved Farm Stands" 

 in Massachusetts. Quality of products, of service, of display, of business 

 methods is basic in selling in order that customers may buy with complete con- 

 fidence and guaranteed satisfaction. The advertising of the Approved Farm Stand 

 Sign and what it stands for in conjunction with stand advertising has been 

 helpful to program members. 

 ^^< -'" 



/'The volume of business at these Approved Farm Stands has increased and new 



