- 8 - 



EXTERIOR WHITE, FUME RESISTANT, READY-MIXED TITANIUM - ZINC PAINT 



Federal Specification TT-P-I03 



Percent by Weight 

 Minimum Maximum 



Percent total paint 



Total pigments 59 ^ 



Percent pigments 



Zinc oxide 38 



Total titanium dioxide 19 



Titanium dioxide, anatase type 9.5 



Titanium dioxide, rutile type 9.5 



All other pigments 43 



Percent total paint 



Total vehicle - - 41 



Percent vehicle 



Raw or refined linseed oil 50 



Bodied linseed oil ---- - 20 26 



Thinner and drier 24 



J. T. Clayton 



Agricultural Engineering 



!! I I I I I I I I 1 I I J I I 



POMOLOGICAL PARAGRAPHS 

 Approved Farm Stand Meeting 



To be successful, growers must merchandise their fruit any and all ways. 

 There are many ways to get publicity on your orchard operation through radio, T.V. 

 and newsnapers. These are but two of the many thoughts expressed by Ed Knight of 

 Greenville, Rhode Island who discussed Apple Merchandising at the recent annual 

 Dieeting of the Apprrved Farm Stand members. 



There was a general feeling on the part of the Approved Farm Stand members 

 that a wide range of prices and packs on the retail stand would Increase sales. 

 The group was of the opinion that advertising in newspapers and radio gave about 

 equal returns per dollar spent. 



Franci3 Bartlett's reply to a question stated that the basis of success of 

 an improved farm stand was QUALITY and ADVERTISING. He further stated, "You 

 have got to think about It in order to have the right combination of sales 

 promotion programs to be most effective." 



---William J. Lord 



