6. 



I. ADVERTISING THAT PAYS. 



The need for advertising was stressed if a stand is goi'iti to stay in busi- 

 ness. A planned advertising program was strongly recommended. Kmphasis was 

 also placed upon the need for advertising when people were apple minded in the 

 fall. A schedule of advertising to fit expected volume of sales was also 

 recommended; principally in the months of September, October and November. 



There was little enthusiasm for radio advertising except in areas where 

 newspaper advertising could not be conveniently used. 



Newspaper advertising was well reported with evidence of its effective- 

 ness. The larger display ads were preferred in connection with consistent use 

 of smaller display ads during the entire selling season. 



Special sales were reported in connection with advertising discussion by 

 two operators, one on a monthly basis and the other at the end of the season. 



The use of contests (registration at stand for free gifts of apples) was 

 reported as helpful in determining the home location of customers and the 

 effectiveness of advertising in letting people know of the stand. 



A preference was stated for a newspaper ad in a consistent location. 

 Greater use of the Approved Farm Stand emblem and name in advertising was 

 urged. 



II. BETTER USE OF CONSUMER DEMAND FOR LARGE APPLES. 



The preference of many customers for large apples was reported. Many 

 operators considered present methods of "pushing" large apples was adequate. 



III. PACKS AND PACKAGE FOR THE CARRIAGE TRADE. 



One program member reported a growing demand for special baskets of apples 

 and peaches as well as the mixed gift packs with special wrappings. The 

 operator makes continued efforts to further develop this kind of business. 

 Others reported some effort along this line. No general program was found to 

 exist. Additional charges of 25 cents to one dollar were commonly made for 

 these special packages in addition to the regular retail price for the contents. 



IV. SPECIAL DISPLAYS. 



It was the general procedure of the Approved Farm Stands to display various 

 sized packages of single varieties in one location with lower or different 

 grades in other locations. 



Most sell Utility grade In either peck or half-bushel bags. A "bushel 

 discount" of twenty-five cents was practiced by several operators when two half- 

 bushel bags of the same grade were purchased. 



Larger displays were reported on advertised items and items where increased 

 movement was desired. Spot lights were effectively used by some. 



It was generally reported that an attempt was made to keep the various 

 varieties In special locations as a means of facilitating traffic during rush 

 hours . 



