V. GIFT PACKS. 



Three gift packs ware displayed and discussed. It was stated that the excel 

 sior pad was superior to the corrugated pad. One program member reported that 

 the shredded plastic was effective and a minimum of fruit damage occurred due to 

 less rattling. Insulating liners of some sort were generally used. 



Billing was generally done at time of shipping. A flat rate was used by one 

 member covering shipping charges when customer preferred to pay with order. 



Parcel Post was not well recommended. Insurance does not cover freezing. 

 "Rough Handling" was a preferred basis for claims. 



Express was generally used though expensive. High shipping rates were 

 deplored. 



One operator reported that "Special Handling" was worthwhile but others 

 had not been successful in its use. 



VI. CIDER DISPLAY GASES. 



The necessity for refrigeration was re-emphasized as a requirement of 

 the Certified Cider Program and the increased consumer acceptance of the cider 

 from a refrigerated case. Various types of cases were discussed. The vertical 

 door type at the stand of the host of the meeting was appreciated both for 

 convenience as well as appearance. The costs of such cases was discussed and 

 the opportunity of securing second-hand cases mentioned. Comment was made that 

 "homemade" cases would seem to be practical. It was gei^erally agreed that such 

 cases were desirable. Cases with provision for rear loading as a part of the 

 cool room were favored. 



VII. REGRIGERATED APPLE DISPLAY CASES. 



Observation was made that the supermarkets with refrigerated cases being 

 serviced by operators had sales much greater than supermarkets without refrig- 

 erated cases. Many favorable comments on the part of customers was reported 

 to be encouraging for this type of case. Ease of handling and preparation for 

 sale were listed as advantages. Crispness of the fruit was stated to be of 

 prime importance for maximum sales. The opportunity of securing second-hand 

 cases was stated to be readily available to most operators. 



VIII. OTHER PRODUCTS. 



The 607o regulation regarding sales was reaffirmed. There were no new 

 pronounced views on this subject. It was emphasized that the quality of the 

 purchased items be of similar quality to the other items on the stand. 



I I I I I I I I I I I I I I I I 



POMOLOGICAL PARAGRAPHS 



Boron Deficien cy 



Boron deficiency in apples was in evidence in some orchards this summer, 

 It was a costly reminder that periodic applications of borax are necessary. 

 Several growers applied boron as a foliar spray in early August and were 



