BUILDING FARM STAND SALES 



G. W. Wilder 

 Regional Agricultural Agent 



Attitude 



1. Be friendly - One reflects his attitude upon others. 



2. Take a personal interest in your customers - Inquire about 

 them, their children, pets, or car if it is new. 



3. Learn to call them by name - Everyone like to be recognized. 



U. Be concerned about their wants and needs - SeJl the customer 

 the variety or varieties most suitable for his needs. The 

 saying, "The customer is always right," commands respect, how- 

 ever. 



5. Sell each customer something - If possible to do so without 

 offense, be agressive. 



6. Invite each customer to come back - This tells him that you ap- 

 preciate his patronage. 



Appearance 



1. Salesroom, farm and sales personnel should be neat and clean - 

 Most people prefer to buy where conditions are tops. 



Gimmicks to Attract Customers 



1. Large sign at farm entrance - Attractive signs draw the atten- 

 tion of potential customers. 



2. List of apples grown on farm - Post this in your salesroom. 



It is an introduction to the kinds of fruit that are available, 



3. Provide samples - with sign "Try one" or other appropriate 

 wording. This is especially helpful in introducing new var- 

 ieties. 



4. Use your imagination - Draw on entire family for suggestions. 

 Visit other roadside stands and salesrooms to get ideas. 



Complimentary Products 



1. Sweet cider - without a doubt the biggest drawing card other 

 than apples. 



2o Jam and jellies - make attractive displays. 



