MASSACHUSETTS APPLE TREE SURVEY PLANNED 



Byron S. Peterson 



United States Department of Agriculture 



Statistical Reporting Service 



In 1955 the Departments of Horticulture and Agricultural Economics 

 at the University of Massachusetts cooperated in a Massachusetts apple 

 tree survey. This survey provided information on the number of farms 

 with 100 or more trees and the age and variety distribution for the 

 State and by counties. Similar surveys had been made in 1925 and 1940. 

 Plans are now being made for a similar survey to be made following har- 

 vest of the 1965 crop. Publication is planned for the spring of 1966. 



The 1965 survey has been planned in cooperation with each of the 

 New England States so that it will be possible to show details for each 

 State and for the region. New York State also is actively planning for 

 a 1965 fruit tree survey so it is expected that for selected data it 

 will be possible to show New York-New England totals. 



Financial support for the 1965 survey will be provided by the Mass- 

 achusetts State Department of Agriculture and matched Federal funds un- 

 der provisions of the Agricultural Marketing Act of 19M-6. The Depart- 

 ment of Plant and Soil Sciences and the Extension Service are active co- 

 operators in the survey while overall coordination will be the respon- 

 sibility of the New England Crop Reporting Service. 



As with all surveys of this kind, the most important element is 

 the assistance of growers who provide information for the orchards they 

 operate. The survey form will be mailed to each orchardist who will be 

 asked to complete and return the form. The summary of these reports 

 will provide timely information that will be useful in making plans for 

 planting, producing and marketing Massachusetts and New England apples. 



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WHAT MAKES PEOPLE BUY? 



Henry V. Courtenay 

 (Reprinted from "Hoosier Horticulture" by permission of Prof. Henry V. 

 Courtenay, Extension Specialist, Consumer Economics, Purdue University, 

 Lafayette, Indiana.) 



This is the age of the consumer and the age of consumer research. 

 Since more than 90% of all consumer food purchasing is done by women, 

 let's take a look at this female consumer. Let me start by making the 

 profound statement that 'women are different from men' . They are dif- 

 ferent in ways that behoove your consideration in terms of your roadside 

 market operation. 



