LET'S PROMOTE "McINTOSH COUNTRY" 



Ral ph Bal dasc ro 

 New York and New England Apple Institute 



(Talk presented at the Annual Summer Meeting of 

 the Mass. Fruit Growers' Assoc, July 12, 1967, at the 

 Horticultural Research Center, Belchertown, Massachusetts) 



A year ago this week, I sat on one of the chairs you are now 

 occupying. I listened to a number of learned men discuss apple 

 growing and research being conducted to improve the crop. Today, 

 I stand before you as one of the speakers. But, I don't pretend 

 to know anything about growing applesl Since joining the New York 

 and New England Apple Institute last July, I have almost avoided 

 the technical aspects of the apple; I can't tell scab from scald 

 or rust from rot and maybe that is for the best. My time has been 

 spent in the market place, the place in my opinion that needs more 

 of your attention, more research and more of your learned help. 



You will admit that growing is no longer the great problem 

 it was and as production problems arise they are recognized and 

 solved by capable people in the Land Grant Colleges. But, selling 

 is and always has been a problem, and as our customers become more 

 urbanized, this problem will become even more complicated 



Are these only figures and percentages that really don't affect 

 YOU? Does it make any difference to you what variety of apples your 



neighbor grows? Yes, it does make a difference to YOU in expenses, 



sales and ultimately in profits. Advertising and marketing expenses 

 are substantially reduced mainly because we produce so many good 

 Mcintosh appl es . 



