MARKETING AGREEMENTS AND ORDERS FOR APPLES 



Norman C. Healey, Chief^ 

 Fruit Branch, Fruit & Vegetable Div. 

 USDA Consumer & Marketing Service 

 Washington, D.C. 



Today, farmers are taking a good hard look at how to bring 

 about more order in marketing their commodities. This is evidenced 

 by the interest shown in cooperative marketing -- one desk selling 

 -- the merging of cooperative organizations both laterally and verti - 

 cal 1y . There is a continuing interest in Bargaining Associations 

 to develop market muscle or power in selling their products to proc- 

 essors. State and Federal Marketing Agreements and Orders are an- 

 other tool in bringing about more orderly marketing. 



I would like to take a moment and read you a statement made by 

 Dr. William Black, Economist at the Texas Agricultural Experiment 

 Station at the National Agricultural Marketing Conference about a 

 year ago, which, I think, has a lot of meat in it 



aroun 

 will 

 farm, 

 ment 

 q u a t e 

 barga 

 i z a t i 

 there 

 t r i b u 

 ket t 

 outle 

 p r d u 

 they 

 to St 



"In t 

 d the 

 be mo 

 Off 

 neede 



prod 

 i n i n g 

 on . 



will 

 tor 

 heir 

 t, (3 

 ce wh 

 pi eas 

 and a 



he f u 

 i r ma 

 re de 



the 

 d to 

 ucti 



orga 

 For f 



be 

 r foo 

 own p 

 ) dro 



at th 

 e and 

 part 



ture , 

 rketi n 

 penden 

 farm, 

 secure 

 n fina 

 n i z a t i 

 armers 

 ne of 

 d proc 

 roduct 

 p out 

 ey pie 

 still 

 from 



f anne 

 9 pro 

 t upo 

 the f 



a "h 

 nci ng 

 on , 



who 

 three 

 essor 

 s thr 

 of fa 

 ase , 



make 

 rgani 



rs wi 

 gram, 

 n wha 

 armer 

 ome" 

 : jo 

 r int 

 do no 



choi 

 's ba 

 ough 

 rmi ng 

 when 



a pr 

 zed m 



11 pol 

 The 

 t h a p p 

 will 

 for hi 

 i n a c 

 egrate 

 t belo 

 ces, ( 

 ckward 

 a sand 

 . Pro 

 they p 

 f i t . 

 a r k e t i 



an ze 

 farmer 

 ens of 

 find t 

 s prod 

 oop ma 



as pa 

 nq to 

 1) bee 



i nteg 

 w 1 c h m 

 ducers 

 1 ease , 



Produ 

 ng and 



their 

 s ' eco 

 f the 

 he mar 

 uct an 

 r k e t i n 

 rt of 

 their 

 ome pa 

 ration 

 arket 

 wi 1 1 

 where 

 cers w 

 stay 



f armin 

 nomi c 

 farm t 

 keti ng 

 d to 

 g orga 

 a mark 

 own or 

 rt of 



compl 

 or oth 

 lose t 



they 

 ill no 

 i n bus 



g ope 

 progr 

 han 

 arra 

 b t a i n 

 ni zat 

 eting 

 g a n i z 

 a foo 

 ex, ( 

 er re 

 he ri 

 pi eas 

 t be 

 i ness 



rations 

 ams 

 n the 

 nge- 



ade- 

 i on or 



organ- 

 ation , 

 d dis- 

 2) mar- 

 tail 

 ght to 

 e , how 

 able 



In my field particularly, we are seeing more interest on the 

 part of fruit growers in getting together to develop marketing 

 agreement and order programs both at the Federal level covering 

 an area of more than one state, or state marketing orders, for the 

 purpose of developing and expanding the market for their commodi- 

 ties. 



I would like to give you a "bird's eye" view of Federal mar- 

 keting agreement and order programs. 



-t- 



1. First,! will point to the legislative authority for mar- 

 keting agreement programs. 



2. The scope of Federal marketing agreement programs. 



3. How to get a Federal marketing order 



4. The types of regulation under a program. 



Presented at the Nashoba Fruit Producers School held at 

 Harvard, Mass., March 6, 1972 



