13, 



The loss in revenue can be thought of as the "cost" of the 

 defect. By being aware of this cost, the grower is in a position 

 to assess the net value of taking some additional preventive action, 

 Suppose, for example, most physical damage is found to occur when 

 fruit is dumped from picking buckets into bulk bins. An estimate 

 of the lost revenue due to the rough handling can be made. The 

 grower can then determine if the cost of a little more time and 

 effort to reduce handling damage is exceeded by the increase in 

 returns . 



2 gives an indication of those areas which cost the 

 most in terms of lost revenue. Size and color defic- 

 iencies together account for a loss in revenue of $672 per acre 

 ($494 for size and $177.60 for color). Fruit culled because of 



Table 

 grov/er the 



physical damage represents a loss of $287,40 per acre ($86.40 

 each for bruise and mechanical damage and $105.60 for stem, pu 

 ture) . 



unc- 



Table 2. Revenue loss on cull Mcintosh apples at grower packing 

 sheds, 1979. 



Yield, 600 bushels per acre 

 At $10. 50 per bushel. 



At $2. 50 per bushel 



w 



Column 4 minus column 5 



