posters, farm brochures, etc. made. Now, your 

 marketing program is well underway and affordable. 

 One more thought about the stand-alone sign. It is 

 usually the biggest expense item, depending on 

 materials used and who builds it, size and complexity, 

 and how it will be affixed. When planning the sign you 

 really would like to have, do not forget to research and 

 cost-out the style of post and hardware needed to 

 support your theme and design. The post, hinges, and 

 metal hangers can cost as much as the sign itself. They 



might not be readily available locally and may need to 

 be handcrafted or ordered. Also include costs if 

 someone will need to be hired to put it up. Check out 

 fees for state and local permitting or zoning, and, if the 

 sign will be placed on someone else's property, will 

 there be rent? Research town or highway restrictions 

 to be sure your plans will be in compliance. 



When approached in small steps, your sign and 

 logo can be achieved. 



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Fruit Notes, Volume 68, Winter, 2003 



19 



