Direct Mail Advertiser's Reference Book 



Just from the press. A practical business en- 

 cyclopedia for the direct mail advertiser. Covers 

 entire field in its relation to your business. 



The following partial table of contents shows some of 

 the reasons why you should send for a complimentary copy 

 of this valuable reference book: 



"The economical efficiency of Direct Mail Advertising." 



"How I found my livest prospects in five minutes." 



"How to multiply your ability, experience and energy." 



"Art, lithographing, and color printing club plan." 



"How Purchasing Departments use Mailing Lists." 



"The comparative value of ic and 2c postage." 



"Map graphic charts: population, agriculture, live stock, etc." 



"Testing new plans and policies." 



"Analytical advertising and sales promotion." 



''Picture gallery of reasons why." 



"Dealer help suggestions." 



"Helping your salesmen." 



The above is also a complete Mailing List encyclopedia, showing number 

 of firms engaged in over 6000 different lines of Mfg., Jobbing and Retail 

 Business; also Lists of Individuals. Counts by States given on many 

 classifications. Our Lists are guaranteed 99 % correct. 



CSend f or your complimentary copy J 



Ross-Gould : Creators and Producers of Direct Mail Advertising 

 "From the Idea to the Mails" Sales analysis and advertising counsel 

 on sales letters, booklets, folders, etc. 



Ross-Gould 



St.Louis 



Kindly mention The Nature-Study Review when replying to advertisements 



