92 NEW YORK ZOOLOGICAL SOCIETY 



Souvenir Books and Postals. — The price of the new colored- 

 edition of the Souvenir book was reduced from fifty to twenty- 

 five cents during the season, on account of the old issue of twenty- 

 five-cent books having been exhausted. This change in price 

 greatly increased the sales during the latter part of the season, 

 but we now find ourselves without either of the more costly edi- 

 tions, for both of which there is some demand. The issuing of 

 a limited edition of each series is now being considered. The 

 last issue of 320,000 souvenir postals is disappearing rapidly, and 

 arrangements are now under way for a new and much larger 

 supply. In all probability the number of subjects will be doubled, 

 and the number printed increased to more than a million. 



Riding Animals. — With the children the riding animals are 

 as popular as ever. Some improvements have been made; and 

 two Shetland colts were added to the collection last season by 

 birth. They were kept in a small, temporary corral at the stand, 

 much to the amusement and delight of the children. 



Band Concerts. — The practice of giving band concerts in the 

 Park during the summer, which was established last season, was 

 continued again this year. Our request for a modest sum from 

 the city for this purpose not having been granted, it was again 

 necessary to put the expense on the Privilege Account. 



An attempt was made to give daily concerts, and the arrange- 

 ment was continued for a month, but the funds that could be used 

 for the purpose were so limited that a band of proper size could 

 not be engaged, and daily concerts were given up. Sunday con- 

 certs, however, were continued throughout the season. Renewed 

 application was made to the Board of Estimate with our request 

 for maintenance of the Park for 1911, for a sum for band con- 

 certs, but the item was not allowed. The budget for the mainte- 

 nance of other parks in the Bronx carried an item of $12,000 for 

 band concerts, but, notwithstanding the fact that attendance at 

 the Zoological Park seems to be in excess of that of any other 

 park in the Bronx, we do not seem to share the benefits of the 

 music appropriation. 



Gate Receipts. — An annual increase in receipts at the en- 

 trance on pay days has become the rule. The year just closed 

 was no exception, showing a substantial gain over 1909. Many 

 visitors now come by preference to the Park on pay days, to avoid 

 the crowds, and see the collections to better advantage. 



Bureau of Information. — During the year it was decided to 

 use the alcove in the Lion House for the opening of a bureau of 



