94 NEW YORK ZOOLOGICAL SOCIETY 



It was decided to print 20,000 copies, to be known as The 

 Gorilla Edition. This brings the total number of copies of the 

 Guide Book printed to date well above 200,000. 



Souvenir Books, Postal Cards, Pictures and Other Miscel- 

 laneous Publications. — Considering general conditions, the fall- 

 ing off in attendance and in sales generally, the results we were 

 able to show in these items were up to our expectations. A very 

 attractive souvenir, in the form of a folding art letter was issued 

 in two forms, four-color and photogravure. These letters carry 

 about sixteen reproductions from selected animal photographs, 

 with writing space arranged so they fold in the form of a letter, 

 and can be sealed. They are a little difficult to display properly 

 at the gates, and the sales have been somewhat disappointing. 



A new feature added to our list of souvenir publications 

 was a series of animals in art stamps, printed in colors by the 

 four-color plate process. While the pictures are of miniature 

 size, 1% X 2% inches, careful attention was given to all the 

 color details, with the result that they are surprisingly effective. 



The series comprises 130 stamps, grouped in six sets of 

 twenty subjects each, with an album containing the remaining 

 ten stamps and providing space for pasting the entire series. 

 A briefly written caption giving correct information is printed 

 under the position for each stamp. The collection has proved 

 very popular with Park visitors as a souvenir, and somewhat to 

 our surprise has had quite an extensive sale throughout the 

 country. We had expected to place these stamps on sale early 

 in the season, but much time was required to get the color proofs 

 finished to our satisfaction, and deliveries could not be made 

 until the middle of August. Sales, however, were very satis- 

 factory, and before the close of the year more than half of the 

 issue had been disposed of. 



Gate Receipts. — The collections at the entrances on pay days 

 were somewhat less than last year, and were again credited to 

 the improvement and repair fund and expended in making 

 urgent repairs that could not be done from maintenance. 



Riding Animals. — The female elephant Alice was used as a 

 riding animal this season. To make it possible to have her 

 keeper look after this service without being away from the 

 building, the riding trip was confined to two of the yards at the 

 Elephant House. This plan worked successfullj^ and as a result 

 quite a sum was added to the income. 



