88 NEW YORK ZOOLOGICAL SOCIETY 



cient to run through two seasons, but this time, in spite of the 

 advance in the selling price, the new edition was so nearly ex- 

 hausted at the end of the year as to make it necessary to com- 

 mence work on a new issue to be available before spring. Esti- 

 mates indicate the necessity of a further advance in the selling 

 price to fifty cents per copy or a sacrifice in the quality of the 

 paper or printing, which we are unwilling to recommend. 



Souvenir Books, Postals and Miscellaneous Publications: — 

 Our edition of the Souvenir Book which was selling so satisfac- 

 torily at the close of 1919 continued in popularity throughout 

 1920 with the result that by the end of December there were so 

 few copies on hand it was decided to get out a new issue during 

 the winter months. It is probable that some changes will be 

 made in the size of the book with an entirely new cover design, 

 but using the present excellent four-color plates for the interior 

 pages. We will not be able to get the new book out at a price that 

 will justify its sale at the old figure of fifty cents. 



Heavy inroads were made into the stock of nearly two 

 million colored souvenir postal cards which were put on sale 

 early in the year. 



The first edition of the Wild Animal Stamp Primer was ex- 

 hausted late in the year and it was decided to issue a second 

 edition of ten thousand copies from the previous plates without 

 revision and to be ready early in April, 1921. 



Other miscellaneous publications showed very substantially 

 increased sales throughout the year. 



Gate Receipts : — The collections for the year from this source 

 were considerably more than for any pervious year, amounting to 

 a little more than $16,000, almost double those of two years ago. 



Inasmuch as all these funds were needed, as heretofore, for 

 necessary and imperative improvements and repairs the entire 

 sum was therefore placed to the credit of the Improvement and 

 Repair Account to be expended in repairs, replacements or im- 

 provements of a permanent nature. The unexpected balance 

 available for this purpose at the end of the year was $11,462.33. 



Riding Animals : — The receipts for the season from this 

 source were substantially in excess of the year 1919. In fact 

 the present stand and equipment has been outgrown, and steps 

 should be taken to place it on a basis that will make it possible for 



