10 



A PERSISTENT ADVERTISER 



One of the most persistent advertisers in the history of success was Rob- 

 inson Crusoe. 



He believed in advertising. 

 He knew what he wanted — a ship. 

 And he put up an ad for one. 



He flung a shirt on a pole at the top of his island; that, in the language 

 of the sea, was plain to every seafaring man. 



The circulation was small and 

 there was no other medium, but 

 Crusoe kept it there despite the 

 fact that he got no inquiries for 

 a long time. He changed his 

 copy — as one garment after an- 

 ther was flapped out — and in the 

 end got what he wanted, was 

 happy, and his name and fame 

 have come down through the 

 ages. 



The present-day merchant is 

 much better off than Crusoe. 

 He Has The City Directory 

 through which he can reach all 

 the people, some of whom want 

 his goods. Your chances of 

 success are thousands to his one, 

 but your chances of failure are 

 the same as his. 



Suppose Robinson Crusoe had 

 taken down that signal after, say 

 a year, and declared, "Advertis- 

 ing doesn't pay," where would 

 he and his story now be? 



Put up your signal and keep it 

 up. There will be a number of 

 ships crusing around during the 

 year 1915 that will be glad to 

 call and take you off the island 

 of Dull Business. 



Crusoe advertised under dis- 

 couraging circumstances. You 

 have got a sure thing — The City 

 Directory. 

 Mr. Manufacturer, Merchant (Wholesale and Retail): 



No other Publication in the world so thoroughly represents the commer- 

 cial, social and private interests of your city as The City Directory. Repre- 

 senting, as it does, every private citizen from the hovel to the mansion; every 

 commercial, social, religious and educational institution and all other data 

 pertaining to your city, it is beyond question, the most accurate and complete 

 index to the city and its various interests in existence.. 



The Directory is the dictionary to the city and the Piedmont Directory 

 Co. intend that 1915 Directory shall be The Unabridged Edition. "The first aid 

 to strangers and a standard remedy for homefolks," accurate, complete and up- 

 to-date in every respect. Unusual prospects of profit (direct and indirect) and 

 Civic Pride should influence every manufacturer and business man to have full 

 representation in this Directory, and every well-governed home to have a copy 

 of the latest Directory for the use and convenience of Strangers and visitors. 

 "Know thyself" is sound medical advice;Know Your City is equally good busi- 

 ness advice. Consult the Directory when you want to buy or sell and you will 

 get the best of everything at the lowest price and help reduce the hight cost 

 of living. 



Mr. Manufacturer and Business Man— It's a fact that the Directory is your 

 city's only standing representative to the world beyond your own gates and 

 the only index to your city's growth and prosperity. Future Directories, 

 by the exchange system, now in general use. will be placed in the Directory 

 Libraries of the Principal Cities of The United States for the use of all who 

 wish to consult its pages. A well-patronized city directorv indicates a good 

 city to locate in. Yours truly, 



PIEDMONT DIRECTORY CO.Ernest H. Miller, Pres. and Genl Mngr. 



