SPECIAL ADVERTISERS' DIRECTORY Fly A 



What's In A Name ? 



Perhaps More Than You Think 



ilt was the learned Taul wlio said that a good name is In be valued nuirc 

 than riches and 'twas no other man than the great Shakespeare who said. 

 "Good name in man or woman is the immediate jewel of their souls." But 

 these are deep thinit^'hts of deep thinkers, briefly expressed in words and do 

 not apply in an onlinary sense to names in their varied forms or the general 

 I usages to which thi-y are put. 

 CAN NOT DO WITHOUT NAMES 



i Names are in vogue everywhere. The world would be a complete failure 



without names, for there would be confusion that would far surpass the 

 tower of iiabel incident. The world could not do business; nations and 

 i empires could not virogress, for men (:ould not communicate- with each other 

 and the lovers ardent appeals would be no mor^- and the world bereft of love. 



! NEEDED IN EVERY RELATION OF LIFE 



Hence the world cannot get along without names. The success of the 

 educational world, the religious world, the social world, the commercial or 

 ! business world, depends on names. 

 CAN NOT TRUST TO MEMORY 

 The time was when the ox cart was a satisfactory means of transporta- 

 lion, but the dark ages arc gone and the ox cart has given place to the 

 i Automobile and Railway trains. The time was when a successful business 

 could be conducted in a 2x1 shanty made of pine logs, thatched with a birch 

 iroof; when window panes and plate glass were unknown. But all of this has 



i given way to the modern store of glass front; brilliantly illuminated by in- 

 candescent lamps. The time was when a man could figure up his accounts in 

 his head or by making notches on a stick; but now is the day of the Adding 

 machine. For now, the world is too large, too big for men to trust entirely 

 . to memory. Many a time a person wants to know where such and such a 

 j place of business is. or where such and such an article may be purchased, 

 I or where he can find the address of this or that person. 



j WHAT YOU SHOULD KNOW 



[ ^\'hat do you lell then!? What is your answer? Do >-ou know youi-self? 



I These may be rather pertinent questions but they are things you should 

 I know, and the answer is easy, requires only three words. 



! THE CITY DIRECTORY 



! A valuable book you ask? Well. yes. We venture the assertion that 



I outside of the Bible, there is no book in such general use as the City Directo- 



I ry. Does every one use it? W'ell, no; there are some who can't and there 



{ are some who do not use it as they should, neither does everyone use the 



I Bible but that is not our fault. We can not compel people to use the 



I Directory any more than we can compel people to read the Bible. But we do 

 not hesitate to tell e\'ery one what a good thing it is. 



ARE YOU UP TO DATE 



If you do not use the City Directory in your business — all we have to 

 say is — wake up friend and get out of the rut, you may be doing very well 

 but is this the limit of your ambition? Why not do better? Modernize your 

 business by adopting modern methods. 



THE CITY DIRECTORY IS ESSENTIAL TO EVERY 

 BUSINESS MAN. DON'T BE CONTENT WITHOUT ONE. 



The House of Directories 



E. H. MILLEK. Miioi-. Aslieville, X. ( ". P. (). Bu.x 952. 



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