IS 



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is what nothing was ever sold without. If a loaf of bread is 

 sold to a tramp who managed to glom onto a jitney, it had 

 been advertised by the tramp's hunger and by somebody who 

 told the bo where the bakery was. Or by the window of the 

 bakery itself. There's isn't a human being who doesn't 

 believe in advertising. If he really doesn't, he had better 

 commit suicide. And that will give him a lot of publicity 

 that nobody can cash in on. 



The man who claims not to believe in advertising is a — well, 

 you know what Ananias was. This boob is too anxious for 

 everybody to tell other people that his place is a good one to 

 trade. But ain't willing to give the advertiser anything for 

 telling the other folks. He is, to use a modern term, a 

 something-for-nothing tightwad. The man who puts on good 

 clothes advertises his own respectability, and expects results 

 in the shape of the respect of others. The man who dresses 

 poorly because of necessity or purposely, advertises his poverty 

 and expects results in other people's help or contempt. The 

 doctor claims it is unethical to advertise, but he wants the 

 newspapers to mention every time he has a ease. The same 

 is true of a lawyer. In fact, every honest person wants the 

 right kind of advertising. Only dishonest persons are afraid 

 of it, and they get it anyway. 



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TO GET GOOD ADVERTISING— TALK IT OVER WITH 



THE DIRECTORY MAN THE NEXT TIME HE IS 



IN YOUR TOWN 



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