THE CRANBERRY INDUSTRY 



27 



percent and this has shown some gradual increase since then. After some 

 experimentation, the Exchange adopted a general program of advertising in 

 1918 which has been continued without interruption to the present time. For 

 the past fifteen years cranberry prices have averaged considerably higher in 

 spite of some increase in average production. It is believed that this can be 

 credited largely to improved marketing practices which include the adoption 

 of a smaller-sized package more suitable to market needs, advertising, and the 

 removal of tender and thin-skinned berries from the fresh-fruit market by 



